Was told that Victorinox suspended domestic distribution

Discussion in 'Multi-tools & Multi-purpose Knives' started by HeathHall, Jun 16, 2010.

  1. HeathHall


    May 11, 2005
    I have an account with a knife wholesaler out of Amarillo, TX and received their monthly mailer yesterday. In bold type at the top, they stated that Victorinox and Forschner have suspended domestic distribution and the wholesaler only had their current stock. No new orders were being accepted at that time. Has anyone else heard this news? I did a quick look on the Victorinox website but could not confirm anything.

  2. insomnia


    Oct 22, 2009
    Yeah, I heard about this as well. Jeff Randall over in the ESEE forum started a thread about it.

    Pretty disappointing, if you ask me. :thumbdn:

  3. HeathHall


    May 11, 2005
    Thanks insomnia for the tip about the ESEE forum. There is an even better thread started in TGBU that dates from 05-11. I was just looking for some confirmation and I have got it now.

  4. JAB

    JAB Gold Member Gold Member

    Dec 13, 2005
    Here's the thread insomnia referenced.

    ETA: Good find HeathHall, I'd forgotten all about it. - here's that one as well.

    To me (and most other knuts, I gather), a huge part of the appeal of SAKs is that most models are readily available. I guess we'll just have to wait and see how these deals play out - my thinking is that the mfrs will end up hurting themselves in the long run.
    Last edited: Jun 16, 2010
  5. felinevet


    May 14, 2004
    Two things have occurred with Victorinox. They instituted a MAP (Minimum Advertised Price Policy) last year and require dealers to comply with that policy or risk losing their Authorized Dealership. Secondly, Victorinox has discontinued all distribution through wholesale outlets and now sells ONLY through Authorized Dealers. Has no special impact on U.S. or anywhere specifically. Only means that knives must be purchased through Authorized Dealers. The intent is to strengthen the dealer network and cut down on cutthroat underpricing, screwing dealers. Time will tell what the effect will actually be.
  6. swissbianco

    swissbianco Moderator Moderator

    May 28, 2005
    it was an step in the right direction, some "dealers" did sell sak way under the suggested mrsp and do compromise the work of the manufacturer to level the pricefield and get an fair price for theyr hard laber manufactured swiss quality tools. it dont matter if that dealers do for charity or not, the prices must be within level. its plain simple not fair against the manufacturer and its employees to do that!
  7. Gadgetman7


    Sep 30, 2001
    I disagree. The market should set the price. I believe this is a violation of US law. In fact there is a case going to the Supreme court about this very thing. Costco VS Swatch (Omega) I for one hope Costco wins.
  8. RescueRiley


    Mar 22, 2006
    Does anyone know if this will affect the availibilty of our favorite Models?... I honestly don;t mind paying a little more.. as long as I can still get them.
  9. felinevet


    May 14, 2004
    There will be no change to the model line due to these changes.
  10. Cpl Punishment

    Cpl Punishment

    Jan 28, 2006
    I nev er really understood the idea behind MAP anyway. BTW Bark River does the same thing.

    I mean, from the manufacturer's standpoint, they get their asking price no matter how much the dealer charges. So I'd think that if a dealer was selling it way below his competitors, then they'd sell more knives, which would provide more demand for Victorinox to make more, and sell to that dealer at their wholesale price.

    Unless they are trying to be "nice" and stop the big houses from selling at a loss until they starved their competitors out of business.
  11. RescueRiley


    Mar 22, 2006
    I was wondering the same thing...
  12. swissbianco

    swissbianco Moderator Moderator

    May 28, 2005
    well, the us laws are one thing, unpredictable.

    the idea by an mrsp is that the dealer now for how much he can sell the goods. if he do so, say 10% less than that, his margin is smaller. in swiss, 10%ish is ok.

    if he has an online store, dont pay rent for an normal store, nor have to have that stock or give the buyers suggestions etc, then he sell his knives say for 14% on top of what he pay as an dealer, plus let the stocking distributor, where he orders from, dropship directly to the customer, cutting one mailway and that price too, then this is maybe us market, but sure not ok. at least not for the manufacturer.

    the problem is that if an knife is mrsp $ 100 and some dealers, charity or not or for any reason, sell it for say $ 60, then the "good" dealers cant sell theyr knives anymore or at least way harder. the customers think because you get that knife so cheap, its bad quality and or dont sell well, witch hurts the manufacturer and sooner or later hurt the market of his product. in some regards this is joust not working.

    i now that some of us have to work on an budget, me too, but we cant expect from an quality product like an sak, made in switzerland, an high price country, to be cheap priced. i say eaven for the full mrsp its an bargain! if we can afford that is an different question but mrsp are needed and these dealers who dont do it that way will sooner or later get dropped in the supply line.

  13. felinevet


    May 14, 2004
    I resent you comments about "Charities". I happen to represent a charity AND I am an authorized dealer AND we comply with the MAP policy. Your implication that we are not "good" dealers is offensive.
  14. swissbianco

    swissbianco Moderator Moderator

    May 28, 2005
    its not specific against you, dont worry, you are one of my dealers too.

    but we will see how long autorized dealership for sutch dealers will last in the future.
  15. Morrow

    Morrow Don't make this weird

    Apr 11, 2007
    Just out of curiosity, how many other authorized dealers also represent charities. I only know of one.
  16. Nuke_Spook

    Nuke_Spook Basic Member Basic Member

    Oct 23, 2003
    Felinevet is my SAK dealer of choice. I always look to his site to see if they have what I am looking for. He provides the some of the best customer service out there and I cannot imagine any company not wanting him as one of their dealers. In all of my dealings he has set a standard for other dealers to live up to.
  17. backwoodsboy


    Aug 3, 2009
    for online buying. couldnt websites just advertise the price in cart only as a way get around the advertised price rule
  18. felinevet


    May 14, 2004
    Some try to do that but the MAP policy specifically prohibits that as well as "call for price", etc.
  19. rifon2


    Oct 9, 2005
    One workaround that's apparently OK, at least with some manufacturers, is when the seller provides its own discount coupon for the item.
  20. supratentorial


    Dec 19, 2006
    Does the policy allow dealers to buy from other dealers and resell overseas?


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