To those not aware - how did they expect to be notified? People who were interested & did a minimal amount of research were aware. The websites, phone numbers & email addresses of the dealers is not secret. People who love & collect these knives understandably don't volunteer their "secrets". It's pretty easy for GEC knives- the GEC website details Production in Process. The traditional forums here provide info way in advance if you read regularly. If I was a dealer, I wouldn't be wasting my time or advertising budget on products that are sure to sell out. In fact the dealers go to extra effort to maintain lists of reservers, etc. They don't have to do that. If you want these special order knives, you have to be diligent about finding info on new offerings, and contact the dealer(s) early to get reserved. It seems the popularity of these knives (SFOs) is growing, so it won't get any easier in the short term.