Yes, and I wonder why this is so hard to grasp for some.
In context to the post that this refers to, I can't say I know either.
Nor do I understand the folks that find all of this so annoying they actually care enough to tell others how they feel. If it is so bothersome, why care at all? Why care enough to take the time to get online and bash him if you think his results and tests are completely pointless or just asinine?
Myself, I got a good chuckle out of Noss, but he wasn't amusing enough to watch more than a video or two before a couple of years ago. I had no idea he was still on the air.
And I have to say, I see him like the old American Tourister ad (for those of us with a few extra years to remember) where they put the suitcase in the cage with the gorilla to see how it fares.
http://www.youtube.com/watch?v=8C-e96m4730
How is Noss any different from the gorilla? I never thought that I would need to buy gorilla proof luggage after seeing that commercial, nor did I think that American Tourister ad was telling me that it was a scientific test of any sort.
I saw the suitcase commercial, got a laugh and moved on.
Saw the knife destruction videos, got a laugh and moved on.
I just don't think knives are sacred territory. No one here would give rat's butt if he was pushing his 4X4 to its outermost limits for his satisfaction, tearing up set of wood chisels, or smashing a tuba.
Just take the videos for what they are.
I have to say though, that if I was a knife manufacturer, I would probably give a knife to Noss (and make him sign a confidentiality agreement!) and let him have at it. I would be interested to know how my product fared when used in the worst conditions by someone that didn't really understand the function of a cutting instrument. If nothing else, I could compare it to my own findings.
We do the same thing in construction. When we get a tool that claims to be "job tested tough" or "tested by professionals", we give it to the helpers to use while it is still under warranty. With little training, little interest in their work, and little or no concern for the tools since they didn't pay for it, you can count on them for a proper abuse test. If it survives them in one piece, the we have a winner.
Just think of Noss as the A/T gorilla, and all will be well.
Robert