What's all the fuss about? Breaking limits, new technology, and doing things that were previously impossible.
Take the formula for CPM S90V, melt it down and pour it into a mold. What you end up with is a block of metal that has more in common with cast iron than steel. It would probably make a good fry pan, but would be terrible in a knife.
The problem is that if you add too much of certain elements (like carbon) it will clump together as the mixture cools, and you end up with lumps of elements rather than an even mixture throughout.
Take the same formula, turn it straight from molten metal into a powder, then hot press it into a bar, and you have one of the marvels of modern engineering.
Since everything is evenly mixed when it is liquid, every grain of powder contains the same mix, and the size of your "clumps" is limited to the size of the grains of powder.
Everyone wants a knife that will hold its edge forever, and powder metallurgy enables the production of alloys that are extremely wear resistant and that hold an edge for a very long time (please note that there are many different factors in edge retention, including you. It is a very broad term). Unfortunately we still don't see these alloys used very often. Why? The massive increase in wear resistance means that conventional factory grinders are no longer good enough.
Spyderco was the first to actually attempt to grind S90V on a production scale using special grinders, and remain one of the only companies willing to do so regularly. Steel with significantly better wear resistance is possible, but no grinder exists that could shape it quickly and efficiently enough for a production company just to claim that this is "replacement" for CPM 440V.
And so we have the dichotomy of wear resistance and grindability. Knife buyers want wear resistance and knife makers want grindability. Everyone could be making knives out of CPM S90V, but it would require extra equipment and hassle in heat treating. CPM S30V was developed after S60V and S90V as a way to make a steel type that could be processed using normal equipment but still exhibit some of the improvements available with powder metallurgy.