I don't know if this is true but I heard the watch that most millionaires wear is a Seiko. Can anyone confirm that rumor? Maybe it is because they don't have any to prove or anyone to try to impress. They just want good solid affordable performance. The money they saved they bought Exxon-Mobile stock with. Now even though they pay $3/gal for gas they get some back in the form of stock dividends. They didn't get mad, they just adapted.