When I first got a cell phone, I tried out all of the ringtones at home, saying "hey, cool!" The first time the damn thing rang on me in public and played a tune, I thought it was the most asinine, embarassing thing I'd ever heard, and I immediately changed it back to a standard ring. Now I think it's asinine and embarassing when other people's phones play silly little tunes in public. And even worse is my sister-in-law's phone, which speaks instead of ringing, saying "So-and-so is calling you."