Edge Geometry, handle design, and Makers reputation is More important to me!
I wish more people would pay attention to what you're saying here, especially "knife designers".
The handle design is, arguably, the single most important feature on a knife. It's definitely the one that will impact use the fastest.
I don't care how great the steel and heat treat are, if the handle is crap, I'm ditching that knife the first chance I get.
Edge geometry has got to be the most misunderstood or ignored aspect of a knife (for general users, not aficionados/enthusiasts, etc.). The ares by work tuff gear is the perfect example. "It's unbreakable! It's so tough!" Yeah, it's basically a thick hatchet. Try using it like a knife. (I actually like a good number of work tuff gear knives, not crapping on the brand.)
When I explained edge geometry to my 2 contractor friends and my nephew using my kitchen knives, a spyderco military 2, and a benchmade it was like showing a caveman fire for the first time. I had them cut paper first, then cut carrots, and potatoes.
Larrin has pointed out all of this on his site through his experiments though.
People should use knives more than look at charts.
IMHO.
I completely agree. However, when I was new to knives, I just wanted the "best". I had no idea there were so many factors and considerations with a knife. I didn't even know what to buy to start using. When you have limited funds, you agonize over buying a knife because you might make the "wrong" choice and be stuck with it. So you look for summaries/opinions to tell you what "the best" actual is. Enter charts.
That's how I was and that's what got me started on my journey.
The problem with "charts" is you basically have 2 options, but they're opposite extremes.
1. Sites like bladehq with poorly constructed charts that list knife steel attributes, which leads people to believe that the steel is all that matters.
2. Sites like knifesteelnerds that are too long, in depth, and confusing for someone (who doesn't know what they're unaware of) looking for a simple and/or quick answer.
In my experience, most people want a lightsaber, something that never goes dull, and an indestructible prybar all in one. They have no idea about edge geometry, lateral stress, the difference between rolling vs chipping, hrc/heat treat, burning the apex of an edge, etc. They're ignorant to the compromises caused when going to fat in any one direction.
They either settle on a steel and call it good or some think "pay more, get more". Nevermind that maker x sells a knife with that steel for $100 while maker z sells it for $300. The differences don't cross their minds and it's easy to become overwhelmed by all the choices/options/factors.