What's up with Kershaw lately?

I don't mind, really. I understand that Kai needs to reach out to NKP's. But I do, however, want a US made Chill haha...
 
Yes, you have to scoop up the ones you like when the time is right. The 0770 is one knife that I just really want to own, I can't wait for it to come out. :)

Agreed on the 770. I've had one on pre-order since day one and can't wait. Although, the 777m390 is growing on me. I like it more each time I see a pic. May just get one before it turns into one of those situations where I kick myself for not getting one.
 
I'd buy a Cryo II or RJ Martin Scrambler if it was US made with Sandvik steel. 8cr isn't my cup o' tea.
 
Agreed on the 770. I've had one on pre-order since day one and can't wait. Although, the 777m390 is growing on me. I like it more each time I see a pic. May just get one before it turns into one of those situations where I kick myself for not getting one.
Some people have been complaining about the newer ZT designs but I really like them. There are at least 2 or 3 that are on my "must buy" list, the 0770CF, 0801, and 0566. Unfortunetly ill probably have to pick just one. So many knives, so little money!
 
I'd buy a Cryo II or RJ Martin Scrambler if it was US made with Sandvik steel. 8cr isn't my cup o' tea.
I know exactly how I feel. A US made Cryo in 14c28n for like $75 would be awesome. I don't even have a problem with Kershaw making knives in China but it seems like all the best new designs are being made there.
 
I know exactly how I feel. A US made Cryo in 14c28n for like $75 would be awesome. I don't even have a problem with Kershaw making knives in China but it seems like all the best new designs are being made there.

I would buy that all day long, but how many sales do you think KAI would lose going from a $30ish knife to a $75 knife. The general public isn't going to care about the steel , but is going to care about a knife that costs twice as much. I think the Cryo is a great knife that was able to be marketed to a wide audience. Home run for sure.
 
on thing's made in china...
either
swallow the bitter pill,
go with the flow
and indulge in present reality;
or
be prepared to live in utter self-denial.

i don't presume
for any new generation knife guy
being ever completely satisfied
with domestic products
left over
from good old yesteryear for long.

one simply can't hold out forever,
especially so if imported trendy offerings
starts getting ever more irresistable...
 
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As we have mentioned many times in the past, out 2 brands, Kershaw and Zero Tolerance, are about diversity. Kershaw brings opening price points and value to the mass markets to go along with value/premium American made products. After almost 40 years, the Kershaw brand is quite versatile with its genre of offerings. The ZT brand is young in its existence, and is growing as to its sheer number of offerings to go along with it's design variety's.

It should be noted that it takes a long time for a new brand to both establish itself and its identity in a marketplace, and create enough different sku's to have the breath to compete with other more longstanding brands.

The factory here in Tualatin is at capacity. There is only so many new items you can bring to the table while trying to keep up with demand for the current offerings, and establish the ZT brand.

We're hearing a little bit here on BF's about more USA Kershaw, but wanted to share that just because you make a quality American made product doesn't mean it will sell. The "value" USA knives ($60-$100 street) is not a smooth road. Nobody does much of it (mostly because there are limited number of manufacturers that can), and it's sales are not strong. Enthusiasts want to pay more, entry level less. Retailers don't want them (too costly, limited turns), and so its left for the online community (very limited volume). It's not worth producing more of them in our opinion as it's a virtual dead end.

If there is only so much time, and so much capacity, well I think there is your answer why your seeing less Kershaw USA value new offerings.

Hope that aids in understanding.
 
When it comes to knives I for one will hold out for ever and only buy made in the USA. With so many every day items there is no other choice than to buy things made elsewhere but with knives there is still a choice and I choose American Made. I have no problem with people that don't buy American Made knives and those knives can be very well made but just not my cup of tea.

So I for one am very fond of the Kershaws in the $60-$100 range:thumbup:
 
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As we have mentioned many times in the past, out 2 brands, Kershaw and Zero Tolerance, are about diversity. Kershaw brings opening price points and value to the mass markets to go along with value/premium American made products. After almost 40 years, the Kershaw brand is quite versatile with its genre of offerings. The ZT brand is young in its existence, and is growing as to its sheer number of offerings to go along with it's design variety's.

It should be noted that it takes a long time for a new brand to both establish itself and its identity in a marketplace, and create enough different sku's to have the breath to compete with other more longstanding brands.

The factory here in Tualatin is at capacity. There is only so many new items you can bring to the table while trying to keep up with demand for the current offerings, and establish the ZT brand.

We're hearing a little bit here on BF's about more USA Kershaw, but wanted to share that just because you make a quality American made product doesn't mean it will sell. The "value" USA knives ($60-$100 street) is not a smooth road. Nobody does much of it (mostly because there are limited number of manufacturers that can), and it's sales are not strong. Enthusiasts want to pay more, entry level less. Retailers don't want them (too costly, limited turns), and so its left for the online community (very limited volume). It's not worth producing more of them in our opinion as it's a virtual dead end.

If there is only so much time, and so much capacity, well I think there is your answer why your seeing less Kershaw USA value new offerings.

Hope that aids in understanding.

Thanks for the excellent explanation.
 
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It all just comes down to economics at the end of the day. The industry will produce what the market will buy.
 
I guess being a knife guy I tend to forget that the majority of people buying a knife don't care where its made or what its made out of.
 
I guess being a knife guy I tend to forget that the majority of people buying a knife don't care where its made or what its made out of.

I think it's more about the overwhelming majority of knife buys don't want to spend over $50 on a knife. It is almost impossible to make a decent folder in the USA at that price point.
 
I guess my Walmart clearance priced OD-1, Skyline and two Zings will be amongst the initial displays in my "Made In America" museum.
 
Companies do what works best for them. It usually doesn't agree w/ what the consumers may want. (especially the fanatics, ie. you & me) Retail store shoppers want affordable variety and Kershaw definitely gives them that.
 
I try my hardest to buy everything USA made but some things are just about impossible to buy US made anymore like shoes, tv's and clothing. Knives are not one of those things though as there are so many options for good american made knives so I will continue to only buy US made knives no matter how much I like the pattern of a China made knife. I will consider German, Japanese or even Swiss made knives but China and Taiwan or especially Pakistani knives have no place in my collection. No offense to or nothing against other people buying them I will just continue to support the american work force in anyway I can. Especially with knives and guns as anybody I know if they seen Made in China on a knife or gun they would automatically assume it's garbage and not take it seriously especially if you told them you paid more than $10 for a China made knife you would get laughed at. They don't understand that China is just the same as US or anywhere else you have factories that produce products with high QC standards and then there are factories that just pump stuff out as fast as they can. I love my Kershaws and ZT knives I own that are all US made but I have passed on several of their other knives that I was going to buy until I found out they were China made. It is what it is I don't think any different of them as a company I just crossed that particular knife off my list and go onto the next one. :)
 
I wish we could all get everything we want, "Made In America" at a price we can all afford. "Buy American" is a good theme to follow if possible, and I do every chance I get.
I just wonder if any of the "Not American, Not For Me" people own say, an TV ? Maybe a Microwave? How about a camera?
A Hair Dryer,a phone,a fan,a toaster,a Home Stereo, a car Stereo,DVR,DVD player,..................................................
I'll bet they just might have quite a few of those things, many, High Ticket items. Then I wonder why draw the line at knives ?
Just wondering. Dan.
 
I wish we could all get everything we want, "Made In America" at a price we can all afford. "Buy American" is a good theme to follow if possible, and I do every chance I get.
I just wonder if any of the "Not American, Not For Me" people own say, an TV ? Maybe a Microwave? How about a camera?
A Hair Dryer,a phone,a fan,a toaster,a Home Stereo, a car Stereo,DVR,DVD player,..................................................
I'll bet they just might have quite a few of those things, many, High Ticket items. Then I wonder why draw the line at knives ?
Just wondering. Dan.

Because I can, easily. My home is full of stuff made in asia etc. I fully understand and accept that but when it comes to knives I have a choice and choose American. I do not look down my nose at people who buy what ever from where ever but when it comes to knives I keep it American made. Just my personal choice on a non-essiential item that can be easily had.
 
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