I guess being a knife guy I tend to forget that the majority of people buying a knife don't care where its made or what its made out of.
That's probably right to some extent, but then you could say that about most consumer goods.
I don't believe all knife guys are like that. Almost without exception, most "knife guys" I know rarely do more than cut up a sandwich, and apple, the odd FedEx Box that comes their way, or performed the dreaded *gulp* breaking down of cardboard boxes. They look for hard use projects like cutting branches in the yard, a bit of rope now and then, but seem to spend more time admiring and talking about their purchases (and how they crow with pride when they scratch the finish!) than using them.
For me, I could take my Tyrade, my S110V Shallot, my Blur, or other of my knives out to the job site with me for a normal day of work. But I don't. They are too expensive for all the chores (not all of them cutting) that my knives do, and too expensive for me to get over if I damage one of them by accident.
So Kershaw provided for me the best large working knife I have had in years, the Tremor. It hit this workingman's sweet spot like a home run over the scoreboard. Extremely sturdy, feel in the hand is excellent, edge retention good, utility value for job site tasks excellent, and durability excellent. I use this knife for all manner of things, and when I get tar, elastomeric caulk, butyl based adhesives on it I simply clean the whole knife with charcoal lighter fluid. I put the oil from my pneumatic air guns on the pivot, touch up the edge on a piece of worn 600gr wet and dry sand paper if I am out on the job, and it is ready to go again. This gives a workable edge until I get it home, and it is sharper still when I run it over my 800gr diamond rod.
Since I got it about 6 months ago, it hasn't left my pocket or tool belt. And in fact, I liked it so much I bought two more to keep back if I damage or lose this one. I like the knife that much.
It isn't a case of me not caring where a knife is made, and it isn't because I am some kind of ignoramus.
I like this Kershaw design and a couple of others because it is a great tool for work that fills a niche for me perfectly. It does all I need it to do very well, and is affordable enough to use the hell out of without any concern. After 6 months of job site work, the only think different about this knife from new is the fact the G10 is quite a bit smoother now.
I liked using my Tyrade out on the job, but was too worried that it would get dinged up. The only other guy I know in construction that has a ZT (not the base model) won't use it out on the job as he is concerned for his investment. He doesn't want any deep gouges or scratches on his knife, nor to deal with the fact he will accidentally hit a nail, staple or screw when cutting. You know, normal working knife stuff.
I have bought enough domestic product,
including knives, that are substandard quality that I don't care where they are made if they have good utility value to me and I feel like I get my money's worth. I appreciate Kershaw continually bringing high quality, useful designs with affordable steels to us workman that don't need a $200 knife we can "stake our life on" but rather one that will go to work and reliably last for a few (or many - my oldest Kershaw is from 1981!) good years making us money.
Robert