Originally posted by Evolute
1) Their behavior in regard to American Tomahawk company was just plain low.
2) Their serrations break off easily, are very difficult to resharpen, and they won't resharpen them for you.
3) The secrecy, silliness, and hype regarding what Carbon V is, and how it performs, in addition to seemingly misleading statements about "subzero quenched" 420, and AUS 8.
4) Saying the following:
"Simply put, our competitors grossly exaggerate, they SUGGEST and IMPLY high performance, rather then PROVE the worth of their products We back all of our claims with horrendous torture testing and graphic demonstrations. We prove that we make the WORLD'S STRONGEST, SHARPEST KNIVES and document it all on video tape."
When, in fact:
A) Their knives are not the world's strongest (the world's sharpest claim is absurd, too, though they do make 'em sharp), are less strong than those of many of their competitiors.
B) Their tests on tape are relatively simple for other's knives to meet, and are misleading.
C) Their warranty doesn't back customers performing the tests shown, unlike Himalayan Imports, Busse, Strider, Chris Reeve, Swamp Rat, etc.
D) Their competitors DID also perform toture tests, viewable on video. The only difference is that those were serious torture tests.
--Mike
Gee Evolute, it's all marketing hype...
but then, you're not quite right on all your points...
1) Although ATC has a better product, Cold Steel did have that trademark already registered. One hires a good lawyer for trademarking and ATC's lawyer dropped the ball. I think ATC should thank their lucky stars that Cold Steel did not request royalties.
2) Serrations are in fact weak. Almost every brand of serration wil break. They are not the easiest to break nor are they the hardest. Cold Steel is a marketing company and not a maker so they are simply not equipped to sharpen them for you.
3)Carbon V is not shrouded in secrecy.... it's just not consistent... They may use one high carbon steel for this one knife, and another for another... then switch for the next batch... ect... it's easier than keeping track of all the different steels. Notice his statements are somewhat unsubstantiated to the novice knifeknut, but not to us. For example, I recall a statement that Aus8a is better than ATS 34... well, it is ,if resiliency and corrosion resistance is your definition of better.
4)Those statements are marketing hype... just like when you watch a commercial for Mercedes Benz, BMW or Jeep... Do you really believe that the Toyota 4-Runner can climb Mount Everest as they show in their commercial? Do you swear of Toyotas because you know they can't?
a) Marketing claim... others make similar claims, yet if you narrow down it to price range, they may be right.
b) Marketing hype... How are they misleading? a stunt is a stunt.
c)As far as I know, of your list of makers who warrant their work, I know Chris Reeve will not warrant abuse, while Strider told a good friend who chopped concrete blocks that their warranty is reserved for knives that were damaged during normal use (but as the Strider guys are standup guys, they will replace his abused knife this time). I don't know about the other makers... Reeve's knives also cost two to four times more than a CS... Strider, 5 to 6 times. I'm sure Lynn Thompson can do everything the other makers can do... and charge you accordingly.
d) That's just plain silly to say... what is a real torture test and what is not? My idea of a real torture test is to soak a knife blade in bleach for a day. What's yours?
I'm no fan of Lynn Thompson's marketing, but I do appreciate his low cost blades. I like the fact that he has a few knives that perform very well and a few who's low prices allow me to overlook lowered performance.
I think those who hate Cold Steel and steers everyone else away from them is doing the knifeknuts a very big disservice. CS, although not the best and the hottest, markets good working knives and affordable prices. Lynn Thompson's marketing strategy may be Cold Steel's biggest hindrance on this board, but for every Forumite he loses here, he probably gains two or three out in the "real world".