That's probably because other budget friendly brands like Buck, who also make excellent work knives, have already moved on to offer higher quality steels like S30V on their blades. I don't think it's snobbish to want Cold Steel to do the same.
And yet, while the venerable 110 is now offered with different steels, it only took Buck about 40 years to offer them. Forty. And to this day, to compare apples to apples, both Buck and Cold Steel both offer a $39.95 knife that is a good, basic work knife. Maybe in another 30 years or so Cold Steel will offer steels to match your business example of the Buck business model.
Like I said I've used my Recon 1 on simple tasks like cutting down the box my new tv came in, some very light yard work etc and each time I perform one of these simple tasks that edge will have some wear on it that it shouldn't have for a knife that "tough"
I fully realize that a ZT550 is in a different price class but I've done things like cutting electrical wire, to chopping up 2" branches and that S35VN just doesn't give a damn. I don't think it's unreasonable to ask Cold Steel to at least offer customers the option to get their favorite blades in a higher quality steel Like Buck does. AUS8 simply isn't a very suitable utility steel.
I never said AUS8 was the best stuff out there. But for a construction job site knife like I use them, AUS8 and its cousins are satisfactory. If I had a white collar job, I would probably go for a different steel, but the knives I have in AUS8 are fair at holding and edge but can be sharpened easily on a different mediums no matter what I use it to do.
I don't want to use my Benchmades with their 154CM blades or my Kershaw Scallion with S110V to scrape caulk, do light prying, or occasionally cut shingles and sheetrock, filthy fiberglass material banding, etc. No doubt they would cut in a more elegant fashion, I just don't want to use a $125 - $150 knife on a construction job site.
And since comparing apples to apples sailed away into the sunset, I am glad you realize there is a difference between the ZT550 and the CS Recon.
Cold Steel Recon1 on the River: $40 + 8% tax = $43.20
Zero Tolerance 550 on the River: $144 + 8% tax = $155.52
So you have a knife that costs more than
3 1/2 times as much as a Cold Steel that has better edge retention? What does that prove? I would certainly hope so... I may have missed the point. The Cold Steel series knives are affordable working knives; I don't know that they are even interested in making knives with "better steels" as they seem to know their market.
Getting a nice knife with better steel depending on the purchaser's requirements couldn't be easier these days. I match the steel to the knife's use. If I want a "better" steel than that found on CS, it is certainly easy enough to find without wishing they would do it.
Robert