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Which stamp came first? "Norlund" or "Genuine Norlund"?

Discussion in 'Axe, Tomahawk, & Hatchet Forum' started by GrungeBlud, Aug 8, 2018.

  1. GrungeBlud

    GrungeBlud

    3
    Aug 7, 2018
    [​IMG]

    I cannot find out for certain which was first. I always read that the "earlier ones" were better than the "newer ones". Wouldn't "Genuine Norlund" be the later years? I've seen people brag about their Norlund being an early one with both stamps. lol
     
    Last edited: Aug 8, 2018
  2. Steve Tall

    Steve Tall

    Aug 28, 2010
    It seems strange, and it's a bit of a mystery, but perhaps the Genuine Norlund stamps came first, judging from this ad, supposedly from 1966, which refers to "genuine Norlund". According to YesteryearsTools, Norlund production began in 1968, so they were already advertising "genuine Norlund" before they even began producing them?

    Field and Stream
    - Volume 71 - Page 240
    https://books.google.com/books?id=bVPlAAAAMAAJ

    1966 - ‎Snippet view
    This genuine NORLUND HUDSON BAY AXE has 2Vi lb. head (guaranteed for life), forged from finest steel — is razor sharp. Pole weatherproofed hickory handle (24") for perfect balance.
     
    Last edited: Aug 9, 2018
  3. GrungeBlud

    GrungeBlud

    3
    Aug 7, 2018

    It's strange how the year of advertisement and the year they started production differ from each other. Amazing find there! It's even more strange they would start with "Genuine Norlund" and end (assuming its the last stamp they used) with "Norlund". Very interesting and a big thanks! I figured they added the prefix "genuine" after imitations started to float around or something. I remember reading here on bladeforums on a similar thread that another member thought that would be the case as well. I just love the fact they are from before my time. Dave Canterbury (love him) is the only reason I've heard of these axes. Why are they so special? Is there even a reason besides its age? I've seen older things than any Norlund axe and valued much lower. I've read its only nostalgia making these axes worth anything.
     
    Hickory n steel likes this.
  4. Steve Tall

    Steve Tall

    Aug 28, 2010
    I'm thinking that YesteryearsTools is probably mistaken about 1968, because here's another ad for a Norlund axe, supposedly from 1965:

    [​IMG]
    Hardware Age - Volume 195, Issues 1-6 - Page 117
    https://books.google.com/books?id=ossTAQAAMAAJ
    1965 - ‎Snippet view
    Camper's axe, safety sheath The Norlund Hudson Bay camper's axe is forged from fine steel and guaranteed for life. It comes...

    There's no mention of "genuine" in the 1965 ad, so perhaps the earliest ones weren't stamped Genuine, it was added later (in some unknown year), and then the "Genuine" was dropped (in another unknown year) for the most recent ones? Who knows?

    Regarding the premium price that vintage Norlund axes seem to now have, I think it must be something about the brand recognition and perceived backwoods "mystique", plus perhaps some nostalgia of those who heard of them while growing up.
     
    Yankee Josh, Agent_H and GrungeBlud like this.
  5. Steve Tall

    Steve Tall

    Aug 28, 2010
    Some details from another thread show that the Norlund company existed back around 1910, and Norlund was listed as a division of Mann Edge Tool in 1962. So it's understandable why Mann might want to stamp "Genuine" on the Norlund axes, since the brand was already known.

    ------------

    Some of the YesteryearsTools information on Norlund is incomplete. For example, Norlund (not Norland), of Williamsport PA, was evidently selling gaffs, fish spears, and "creepers" back around 1910:

    [​IMG]
    from The Outdoorsman's Handbook (formerly The Angler's Guide), Volume 1910
    edited by Wainwright Randall, Reuben Johnson Held, Edward Baldwin Rice, Warren Hastings Miller

    Olof A. Norlund (not Norland), of Williamsport PA, was awarded a patent for a similar gaff in 1901.

    [​IMG]



    A trademark for Norlund's was registered in Canada in 1950, with indication that it was first used in Canada in 1914, and first used in the USA in 1910. The name of the applicant was:
    O.A. NORLUND COMPANY INC,
    1718 East Third Street
    Williamsport, Pennsylvania
    and the holder of the registration was:
    MANN EDGE TOOL COMPANY,
    Lewistown, Pa.
    (from WIPO Global Brand Database)


    Interesting photos (from an old auction listing) of a gaff marked
    O.A. NORLUND CO.
    DIV. MANN EDGE TOOL CO.

    [​IMG]
    [​IMG]

    A "Hardware Age" listing, reportedly from 1962, shows that O.A. Norlund Co. was a Division of Mann Edge Tool.
     
    Yankee Josh, Agent_H and GrungeBlud like this.
  6. Steve Tall

    Steve Tall

    Aug 28, 2010
    The Canadian trademark information shows that Mann Edge Tool applied for the Norlund's trademark in 1950, and that the trademark was first used in the USA in 1910, and in Canada in 1914 (but axes and hatchets are not listed there in the related goods and services).

    http://www.wipo.int/branddb/en/showData.jsp?ID=CATM.208518-00
     
    GrungeBlud likes this.
  7. Square_peg

    Square_peg Gold Member Gold Member

    Feb 1, 2012
    Yeah, the old Norlund company was abandoned and the old name was picked up for nothing.
     
    GrungeBlud likes this.
  8. j_d

    j_d

    273
    Jan 14, 2006
    Interesting thread. Any info on one with a canoe/paddler?
     
    Yellowdog762 likes this.
  9. VintageToolCo

    VintageToolCo

    23
    Jul 24, 2018

    Make sure you take Yesteryears Tools info with a grain of salt. Lots of good info but also a lot of misinformation there.
     
  10. ithinkverydeeply

    ithinkverydeeply Gold Member Gold Member

    448
    Dec 17, 2018
    The “both stamps” is likely referring to Norlund or Genuine Norlund stamped on one side and the name of the model like Voyageur, Tomahawk, or Saddle Cruiser stamped on the other side.
     
    Last edited: Jan 3, 2019
  11. junkenstien

    junkenstien

    641
    Feb 15, 2017
    Would a collins hb be the same as a norlund after mann bought them?
     
  12. VintageToolCo

    VintageToolCo

    23
    Jul 24, 2018
    No, the Collins plant was used for a number of years after Mann bought it. So essentially the Collins axe didn't change at all after the purchase until the original Collins plant was shut down.
     
  13. ithinkverydeeply

    ithinkverydeeply Gold Member Gold Member

    448
    Dec 17, 2018
    Here are two NOS Voyageurs. The older one is on the left and has two embossings, “both stamps”, Voyageur and Genuine Norlund.
    The newer one on the right only has one stamp, Norlund.
    [​IMG]
    The older one has Voyageur on the front the newer one just says Norlund
    [​IMG]
    The older one says Genuine Norlund on the back. The newer one does not have “both stamps”.
    [​IMG]
    Nothing on the back of the later one.
     
    Last edited: Jan 3, 2019
    garry3, Trailsawyer and A17 like this.
  14. GrungeBlud

    GrungeBlud

    3
    Aug 7, 2018


    When I said "both stamps" I meant this: I have seen people say "I have a Norlund with ONLY the words 'Norlund' stamped, it's the first stamp, these are the oldest ones!" and I've also seen people brag and say the same exact thing about the ones that say "Genuine Norlund". I'm still confused which came first. I gave up lol
     
  15. VintageToolCo

    VintageToolCo

    23
    Jul 24, 2018

    It was absolutely Norlund. The original Norlund company never used "Genuine" on anything.
     

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