"Top of their game" is in the eye of the beholder. Different people will treasure different things.
I would pick Opinel, Mora and Victorinox. Not that I think these knives sparkle in terms of fit and finish or even in terms of quality (I've strongly disliked every Victorinox I've ever handled).
But all three of these companies have nailed something and have a global brand image that I think will do them well in this global internet enabled market.
They understand and stick to their core.
An Opinel is an Opinel. A Mora is a Mora. An SAK is an SAK.
These companies avoid the trap of trying to be all knife things to all people. They control costs by focusing on their core.
300Bucks, you aren't alone in shedding tears on behalf of Buck. Smells like Camillus or Schrade before the end. The good thing that Buck has going for them is that unlike Camillus (or even Schrade) is that they have a few hallmark patterns that are known the world over. Let's hope that they can rediscover their confidence in their core.
I see what you're saying, and in all honesty can't disagree with it. There is a truism to recognize, and that is no company can be all things to all people. I hated it when Buck started to 'branch out' with models that looked mall ninja like, and went for the tactical market. It's not what they are or were. They were an icon of American working cutlery. Sportsmen and soldiers used them in war and peace. I know I was not alone in purchasing a Buck knife from a base PX. You used to be able to count on a Buck knife being darn near perfect out of the box. That went the way of the doe-doe bird. Camillus did the same thing in their final years too, going for the market where it was already dominated by a couple companies that had their own fan club. Schrade too.
But a SAK is always a SAK. There must be a lesson in there someplace that a company like Victorinox, makes and sells more knives every year than Benchmade, Spyderco, and Buck all put together, and still make a profit. I remember reading a while back, maybe a year or two, that Buck had made 10 million of the iconic 110's since they had come out in 1963. On the other hand, Victorinox makes 9 and 1/2 million of their little classic's every single year. And that's just a fraction of the 35 plus million knives they make every year.
Yes, I know that Victorinox has many 'tools' that are the same, and that simplifies assembly. But so does Case forexample. The Texas jack is the same frame as the stockman of the same size. Do a subtle re-engineering to use more common bolsters and liners and blades between jacks, stickmen, and pens. Maybe Case needs to simplify their own production, and forget about the John Deer collectors and Elvis fans and just get back to making a small selection of working mans pocket knives with grate fit and finish. It may be painful, but some models need to be dropped.
Same thing with Buck. They need to forget the ninja crowd and make real world using knives like they used to make. Like I said, you used to be able to buy a Buck sight unseen. That's not a case now. I've seen new Bucks that I would be too ashamed to gift to someone. In the past year I've had to pick through a knife shops Case stock for a perfect one for a gift. Some had blade wobble, some had gaps, some had poor fit of blades in the handle.
I've long admired the business model that Victorinox operates by. They make 'A' product. That's it. They make that single product as perfect as they can, and the core group that they target goes for it. They know their customer base. They use a lot of interchangeable parts to make a lot of model variations. They also use the most modern machines in one of the most modern knife factories on earth. Sometimes you have to invest in new equipment.
There is such a thing as getting too big for your britches. That's a bad thing for any company. But for a knife company, it can be fatal. Schrade is gone, Camillus is gone, Case had a real rough spot a while back, and now Buck is having their problems. But if you need to talk about a knife company on top of the game, then you do have to take look at both Victorinox and Opinel. Both were officially founded in 1890 I believe. That's a lot of years and knives, and still be going strong. Will GEC or Case be able to do that?
I'd love to see Case make a strong comeback. Prune the fluff off, and streamline. I hope Buck gets itself strained out.
Carl.