How common is it actually for the head of a big (in knife-terms at least) company to be in the public eye, and to interact with his consumers?
And, how important is it?
With all the controversy around Benchmade and Les in the past year, I'm sure he's glad that "Social media guy" is a job.
Yeah, and back in the day, Chris Reeves' public interactions were generally far from being PR triumphs.The last time Benchmade tried to communicate with the world it was a rolling dumpster fire, so staying faceless may be their best play now.
Thank you. You saved me from writing an answer that I'm sure someone would have misinterpreted.I am with you.
It is great (and somewhat unusual) that the head of a knife company comes here to interact with people. For me however I buy a knife because I like it and it is worth the money I am paying, not because who made it. As long as a company continues to put out quality products, I can care less who the head is, where he is, or what he is doing.
People aren't perfect and personalities can be polarizing and therefore potentially alienate the consumer base. And some (maybe even most) people are better behind the scenes and not upfront in the spotlight as the face of the company.And on the flip side, Im having a hard time coming up with a good reason NOT to have a person behind a brand.
It’s cool that owners come on the forums but it has no influence on my purchasing.
Benchmade is owned by Les DeAsis and his son John (who now runs the company).
Sal talking to customers on here is the exception not the rule. Time Reeve talks to customers in the CRK FB group occasionally but that's somewhat rare as well.
Benchmade is owned by Les DeAsis and his son John (who now runs the company).
Sal talking to customers on here is the exception not the rule. Time Reeve talks to customers in the CRK FB group occasionally but that's somewhat rare as well.