Who is Benchmade?


Gold Member
Basic Member
May 23, 2018
There are 2 sides of the coin - consumer side (doesnt affect ME buying a knife), and a company side (company/brand image, openness, friendliness etc).

And owners\designers actually reading those forums shows a certain level of involvement.. Listening to your actual active client base is kinda important. Again its not necessary wasting time on forum chat.
The Giant Mouse product launches on instagram are a perfect example how it should be done, imho.
All good points, and i agree that companies should have a presence. To build on your GM example, I probably wouldn't have any of them if I didn't already like Jesper Voxnæs.

But SHOULD it always be the head? No.

Edit: sharp_edge sharp_edge ninjad me.


Gold Member
Apr 1, 2001
Web presence can be a good or bad thing. One company I won't name had a marketing guy who was a thin skinned abrasive sort. He ticked off many here. Not enough for me to boycott the company but enough to sway buying decisions that were close.