Mike Rowe for all his silly TV antics has a pretty good line of social media posts along the vein of hard work and its value. Clearly I am not referencing this in respect to your current staff, but more to your point of "good help is hard to find". It is very easy to say you guys should hire help and whala problem solved, but the wrong person can EASILY make things worse, and most of us have worked with those "wrong ppl" before. Sometimes its lack of experience, sometimes general motivation, and sometimes it can just come down to passion. I think you guys are doing great, and understandably there will be growing pains. Im sure large knife manufacturers aren't able to make everyone happy either. I still remember when one well known brand started enforcing MAP pricing, and everyone suddenly decided their products weren't worth the "non-discounted" price, even though technically the price had not changed... lots of hate, for months... and most people got over it.
At any rate, keep your shoulders back and chin up, because those of us in the know, are proud to support you guys. Keep learning/growing/evolving and you will be just fine!