Just to jump in here after reading around, I'd like to toss in my .02
When I had my bright idea to start my own small business run out of my apartment, I figured it would be a piece of cake and as long as I had some capital to keep it all going I'd be in knife knut heaven.......but I was wrong
I learned quickly that internet prices have all of us spoiled rotten. A lot of those magical prices that are seen on evilbay and other places are selling almost right at dealer cost minus the shipping. It's almost like having a store front right outside wally world and trying to hold your ground. To actually make a sale I have to price things so low that I only come out with MAYBE $5 on top of all the shipping, small order fees if I don't have it next to me, etc.....
Even though I can order just about anything I want and just tax myself for keeping it, I still go to a local Mom and Pops store in Corpus Christi (my hometown) called Smith's Guns. I've been going there since I was a kid and the owner(s) are quiet but knowledgeable. Their prices aren't too shabby and I still buy from them once in a while just to show my support. I recently bought a pouch with a sharpening rod attached to it for my Vic Farmer. I knew I could get it for a few dollars less, but for supporting a local store and saving myself the shipping and wait hassle I bought it right then and there and stuck it on my belt. Remember, these shops have all of this stuff pre-paid and in house for your convenience. The moment the stuff is in their shop, they own it and have money invested in it. Until they sell it, they are in the negatives.
In my area that I'm at now, I'd still love to open up a store front. I think it would boom in my area (mostly farmers, hunters, and fisherman as the local population). It's all of the costs of rent, electricity, running it, etc....that would have me a little worried. If I had a storefront I'd probably charge near MSRP too just to stay afloat. Remember, those mom and pop shops don't only have the rent of the location, but they have homes, cars, and lives outside of that shop to pay for as well.
Now, I can understand not wanting to pay a whole lot over what something is worth. A place selling for over MSRP is just trying to get rich a little too fast. As stated earlier, most of these shops customer base has little to no knowledge of what they are buying. A shop can charge MSRP to a customer who doesn't know any better.
Okay, my rant is over
