Marketing?
In my opinion, that's a totally ridiculous reason to not buy a particular brand of knife.
I actually like Cold Steel's marketing, and their website is very good as well.
As ridiculous as it seems, everyone has different criteria for buying knives. Take me for example, I have seen and own some knives made overseas, that the F&F on is stellar. Great well made blades. I wouldn't spend a dime on them. Not one.
I have my reasons, and my reasons for buying a product is different from yours.
Some folks don't like the marketing, some folks, don't like the guys that own the companies, some folks, just plain old don't like the designs. Weird, I know, but hey, diversity is what makes the world spin, ma man, and there are alot of guys and gals out there, that have different tastes.
Me personally, I have companies that I won't buy a product, because of the guy that owns it. Its a big list, to be sure, and it limits my options for buying, but hey, I stand by my convictions. But I don't come on here and say "this company sucks, or that company is ran by a jackass", its just not my style.
Most of the knives in my collection, have never been photographed, and my entire collection has only been viewed by a few people in the world, in person. I like what I like, and I buy what I buy. Its not up to me to change someone's mind.
I'll tell anyone that asks if CS makes good knives, and the ones I've owned, were great knives, I tell them, "Hell yeah, they're great knives". If they ask me which is better, I tell them that too.
Anyhoo.
Moose