It absolutely could have. But as was covered in previous threads, Hinderer Knives is a very small company*, so some Instagram loser who was (let's be super clear about this) out for fame and to increase his fanbase on IG, going and talking trash publically about another company's product after claiming he was some expert, is BS. Hinderer didn't know how this might affect his company, so he did the right thing, and sent that kid a cease and desist letter. I'd have done the same. I mean, you just said on the last page that you'd never buy a Hinderer because of that situation. It's what Rick was wanting to avoid, people suddenly stopping purchasing his products due to unsubstantiated claims.
Thankfully, most people recognized what "Transparent" Knife Reprofiler was trying to do, and have ignored him, and Hinderer continues to make a great knife and they go fast. The company can't keep up with demand.
* Yes, it is, look it up.