Youtube channels with videos can be cheap advertising, but you still have to get people there and then have something worth a damn to watch.
I'd re-iterate what I mentioned before, and what has been said here again... your website NEEDS help. If I go to a website and it doesn't appear to be updated, nor engage me... I'm pretty quick to move on to the next. There are so many potential customers that have no earthly idea what Bladeforums is. Website construction isn't brain surgery anymore either. There are many great website design interfaces that you could easily teach yourself. SQUARESPACE!
If it were me, and I had a whole day to spare, I'd take at least one hour out of that day and devote it to social media (instagram, facebook, twitter). Try your hand at writing and share your experiences via newspapers, magazines, blogs etc.
Offer a small discount for signing up for MONTHLY NEWSLETTERS
- This month at the forge
- Knives in progress
- GIVEAWAYS
- Build-alongs
- Reviews from some of our very talented BF posters
- Employee spotlights
- User spotlights
- Knife gathering events
- (insert your video series here)
Or none of the above. Just some very quick thoughts. Good luck with your videos, I hope they serve the business well.