I thought that too, but after reading their actual policy, it does say Benchmade will not sell to any retailer that "has
advertised, promoted, offered, or sold any Benchmade products below that stipulated on the Dealer Unilateral Pricing Policy Price List". They did away with MAP and went to the UPP. They also state that "Benchmade does not request, and in fact discourages, any complaints by distributors, retailers, or customers as to perceived violations of this Policy by other retailers or distributors." Basically, if a Benchmade representative doesn't report the violation, then the retailer can sell at whatever price they want. It's not a contract or mutual agreement between Benchmade and retailers (I think that would be considered price fixing), just a "policy" that Benchmade can enforce at their own discretion.
Unilateral Minimum Resale Price And Promotion Policy (Effective November 18, 2013)
https://drive.google.com/open?id=0B1wNjWTmrQh0ZTNIa3RndC11a2s