2012 Catalog

Yes I did, and I do understand the value of having a lower end line to introduce people to the hobby and support the higher end line. I just get suspicious when I see companies making the move towards China, since knives are one of the few consumer items that give you the option of quality US or Japanese products (I've seen products in other hobbies make the complete move to China, and QC and customer service always suffer). Kershaw is unique in being able to produce cheap imports for Walmart without sacrificing a higher end set of products, but I'd hate to see that change. Not saying that it's changing right now, but every time I see Chinese products creeping into higher price brackets it makes me wary, especially after so many other knife companies have crapped out after going overseas.

I agree.

Just looking at the catalog I see just with the knives roughly 57 imports and 44 USA made. While 44 might not seem bad a HUGE part of that 44 are just repeats of knives with different colors such as the Blur, Leek, Scallion etc.

We can all kid ourselves thinking this isn't going to cheapen the Kershaw brand and this is somehow a good thing, but if we look at the history of the knife Companies that outsourced their products the end result is always the same.

I know some are thinking it so I'll just say it; will the Kershaw brand end up being mostly imports with a couple of US knives for good measure (like Gerber) and ZT the US brand? Looking at the catalog is this the trend or speculation? Time will only tell.

fitz
 
It be interesting to know what sells better - Kershaw's inexpensive but quality-made imports, or their more expensive quality-made USA knives. They ARE a business, and while it would be nice to see them make all of their stuff in the USA, it just not realistic. Sure they could become a specialty knife company and start charging an arm and a leg for their USA made knives (like certain other companies), but then people would complain about the prices. You can't have your cake and eat it too...unless you like paying a lot for cake.
 
while it would be nice to see them make all of their stuff in the USA, it just not realistic.

Why? That's a HUGE assumption. I don't think they have had any problem selling their US knives at the price they have been charging. Buck, Case, Benchmade have no problems selling their knives either at their price point. To make an assumption we all must "go import" to stay ahead isn't factual. It was said the Kershaw factory is working at capacity; this is about branding the Kershaw name on a Chinese knife to make more money instead of expanding here in the US.

I have no doubt Kershaw will sell truckloads of their imports, for now...

fitz
 
I regret not buying the Outcast when it was available, especially because it came with a kydex sheath. Will the Camp 10 come with a kydex sheath as well?
 
I'm perfectly alright with Kershaw having a line of imported knives, it's the nature of modern business at this point (unfortunately). But I really wish there would be a bit more focus on the USA made knives, I love the few coming out in 2012, but I can't even legally carry any of them. The Cryo is a great design just begging to be made with better materials, as a sort of sub-ZT knife for those who can't carry ZT or can't afford it. Buying a Zing or Skyline from Amazon at $27 or $34 shows that USA made knives with better materials can still be sold at a reasonable price.
 
Yes I did, and I do understand the value of having a lower end line to introduce people to the hobby and support the higher end line.
We've defaulted for many years. It's time to get competitive.

I just get suspicious when I see companies making the move towards China, since knives are one of the few consumer items that give you the option of quality US or Japanese products (I've seen products in other hobbies make the complete move to China, and QC and customer service always suffer).
There are tiers of customers, to ignore those entry level, cost conscience ones is a mistake IMO. We're pretty good with QC both here and abroad, I only see that getting better, not worse over time.

Kershaw is unique in being able to produce cheap imports for Walmart without sacrificing a higher end set of products, but I'd hate to see that change.
Why?

Not saying that it's changing right now, but every time I see Chinese products creeping into higher price brackets it makes me wary
Wary of what? As to the prices, our imports are constantly improving, and the cost of doing business in China is more expensive than ever.

especially after so many other knife companies have crapped out after going overseas.
I'm unaware of any knife company that went out of business because of their move to China.

Just looking at the catalog I see just with the knives roughly 57 imports and 44 USA made. While 44 might not seem bad a HUGE part of that 44 are just repeats of knives with different colors such as the Blur, Leek, Scallion etc.
Those core USA make up for a ton of the US facilities capacity. Sorry if there is not enough variety for you.

We can all kid ourselves thinking this isn't going to cheapen the Kershaw brand and this is somehow a good thing, but if we look at the history of the knife Companies that outsourced their products the end result is always the same.
This is not true. Again who's gone out of business? I am aware of quite a few that are still in business because of their import investment.

As to cheapening the brand, we'll always have the factory. A factory that was heavily invested in this year. There is always going to be USA products, whether it be ZT or Kershaw. The imports are there for those that won't spend on the higher priced domestic knives. The consumer that likes the higher end products continue to shrink. The dealers that ask for knives continue to be price point conscience...

Pretty much sums it up.

I know some are thinking it so I'll just say it; will the Kershaw brand end up being mostly imports with a couple of US knives for good measure (like Gerber) and ZT the US brand? Looking at the catalog is this the trend or speculation? Time will only tell.
fitz, do you have any idea how much money Gerber makes today? They are ass kickers! Imports make money, a lot of money when you know what you're doing. If you don't, well that on you. If your management can't manage that side of the business, don't blame Country of Origin.
 
I don't think they have had any problem selling their US knives at the price they have been charging. Buck, Case, Benchmade have no problems selling their knives either at their price point.
Now that is a huge assumption.

To make an assumption we all must "go import" to stay ahead isn't factual.
I'm going to try to be nice here, cause you're posting like you know what your talking about.

When was the last time you heard of a new American made factory being built?


There is a reason for that.


It was said the Kershaw factory is working at capacity; this is about branding the Kershaw name on a Chinese knife to make more money instead of expanding here in the US.
If you believe that it is a mistake for us to have Kershaw branded imports, and instead should invest in US expansion...wow, you and I see our business completely different.

I have no doubt Kershaw will sell truckloads of their imports, for now...

fitz
Why would it change in the future?
 
I love that Kershaw has knives at different price points. It's nice that you can stay with the same brand whether you want a cheaper or more expensive knife. And no matter the price, I've never had a single Kershaw knife that wasn't worth the money spent. Keep up the good work! 2012 looks like another awesome year (although another Leek or two woulda been cool :D)
 
Those core USA make up for a ton of the US facilities capacity. Sorry if there is not enough variety for you.

When did I say there wasn't enough variety?

This is not true. Again who's gone out of business? I am aware of quite a few that are still in business because of their import investment.

When did I say anyone is going out of business? On the contrary...


fitz, do you have any idea how much money Gerber makes today? They are ass kickers! Imports make money, a lot of money when you know what you're doing. If you don't, well that on you. If your management can't manage that side of the business, don't blame Country of Origin.

Yes, actually I do. But from my personal perspective Gerber has trashed thier brand by making cheap knives from China, a brand that originated in the US, but whatever makes money right?
 
Now that is a huge assumption.

I'm going to try to be nice here, cause you're posting like you know what your talking about.

When was the last time you heard of a new American made factory being built?


There is a reason for that.


If you believe that it is a mistake for us to have Kershaw branded imports, and instead should invest in US expansion...wow, you and I see our business completely different.

Why would it change in the future?

You do your job well Thomas...
 
Yes, actually I do. But from my personal perspective Gerber has trashed thier brand by making cheap knives from China, a brand that originated in the US, but whatever makes money right?
They're a business right? If you owned their business would you not like to be profitable? How can they still be more profitable than ever if their brand sucked?

I've said this before, Kai USA can offer every potential knife buyer a choice. From Kershaw imports to ZT's and everything in between. Not sure why that is a bad thing, or even a concerning one.
 
I think it's hard to determine USA products from just a catalog since KAI does so many varieties, limited edition sprint runs, distributor exclusives, and non-catalogued items that are all USA made that more than makes up the difference. Nearly each overseas model is unique. (Thinking back to the Oso-sweet / Kuro that would just be a USA variation but with the same name).
 
While I prefer to buy USA made products, I have purchased products made from China. The knives I've purchased that were made in China were all pretty decent quality overall, compared to other consumer products. The knives I've personally handled from Kershaw that were made in China were very good quality. I feel like if they can produce QUALITY knives at an AFFORDABLE price point in China that's a good thing. With that said, I still hold their USA made products to a higher standard. Whether that's fair or not, I don't know. But, if I pay more for a USA product I expect better quality than something from China. The good thing is companies like Kershaw seem to be changing that mindset for me over time. I say that because so far their China made knives appear to have excellent quality, comparable to some of the USA models. Keep up the good work Kershaw!! Whatever you do, don't let quality suffer on your imports.
 
I'm really looking forward to this one as well. The first protos were solid as a rock - great lockup, and an overall feeling of toughness. I really think thiss is going to be a great knife, and the final version will have a few small refinements that should make it even better.

A few people have said that they wished it was bigger, but I think once people get this knife in their hands, they'll see what a great little package it is.
- I think the Cryo is going to be the perfect size. If someone wanted a bigger Cryo, there's always the ZT Hinderer collaboration.

My only suggestion on the Cryo is to drop the lanyard hole and move the clip holes closer to the edge of the handle. It looks like the Cryo will disappear with the deep carry clip in the tip down position, but not the tip up position due to the placement of the clip screws in relation to the lanyard hole. Does anyone really use a lanyard for a sub 3" blade?
 
Great job on the 2012 catalog — I really like the cover knife/knives shot of the Knockout!
 
Unfortunately more and more knifes becomes in China - from the USA basically only the old models, all new of China.
It is less than knifes from eminent designers. Remains successful models of last years less.
As a whole from the catalog strange sensations - and it is not bad, but also a little than have pleased.
And why now in few places it is specified - who the designer of a knife?
 
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