There is much hand-wringing about Chinese production, but Kershaw's quality control shows that products from China can have high quality and good design too. That requires not only diligence in enforcing standards, but aggressive enforcement against counterfeit and knock-offs.
That's the challenge when you are producing durable goods--you cannot grow your company by punching out the same product year after year. Buyers have different needs and expectations, and Kershaw covers the waterfront with $10 Crowns and pricey Zero Tolerance and exhibition knives. Innovation is key, but more sophisticated buyers expect high quality too. One of the big challenges is educating consumers, and that's why a great catalog is so important.
That's the challenge when you are producing durable goods--you cannot grow your company by punching out the same product year after year. Buyers have different needs and expectations, and Kershaw covers the waterfront with $10 Crowns and pricey Zero Tolerance and exhibition knives. Innovation is key, but more sophisticated buyers expect high quality too. One of the big challenges is educating consumers, and that's why a great catalog is so important.