I think it's a case of cabin fever. At least they're not requiring you to buy a firearm to buy bricks in this price range. IMHO We may have lived through the pinnacle of this sport/hobby and likely will never be the same. Let's face it, people have a hard time with the idea of spending hours of their time traveling on over priced fuel, to buy over priced ammo. Fishing went down hill decades ago, hunting isn't the same and is a graying sport at that. And pop/soda can plinking, while used to be a young adult and younger fun activity has turned into a rich mans sport or doesn't exist at all without the ammo. The same happened to motor sports, with the price, rarity, regulations, PC, are taking it out of the reach of the youth who would be the enthusiasts of the sport to carry it on into the future. But that is the idea behind cultural change, for many if it didn't happen or in their lifetime, it never happened at all and is why they don't teach history anymore. Remember when children would build things from wood and or metal, building skills that produced something. Where today, kids building a wall on Facebook is the norm.