92degrees said:
Your examples make little sense. McDonalds (I haven't eaten in one in years) clearly lives up to it's brand promise -- tasty food/fast/inexpensive.
It may make little sense to your. To me:
Their food costs more for the size of the sandwich than, say Berger King.
They are no faster than other "fast food" stores (results vary by location).
Tasty? I guess it's a matter of taste. I find their burgers relatively tasteless, their fries inferior to BK, and their coffee watery.
I think they primarily sell to children.
The stores are clean and well lighted.
They are masters of site and situation.
They are "everywhere."
They saturate the media with advertising that stresses tie-ins to "hot" hots and movies.
If my opinions make little sense to you, I guess I can live with that. Have another Big Mac. :foot:
Sony marketed the BETA product. It was superior. It didn't get market share - my point exactly. The superior product lost the marketing wars.
Maybe we have different understandings of "marketing."
As for Mr. Reeve's well-made product being a standard, I could ask how a product unknown to the vast, vast majority of those who buy knives can be a "standard." We communicate here in a highly artificial to environment. We very few know about the quality awards Reeve wins year after year after year. Joe Public would ask "What sports team" or think we're talking about a dead actor.
Or you could be defining the relevant market as sellers/buyers of "high-end" production knives. In that case, I agree -- but that's you, me and Bastid. Shall we consult the "Usual Suspects" or the Striderites? (Don't let the Spydies in. They crawl all over the walls.

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