I coudn't remember where I came across this J. Lightning name before. It turned out to be a coincidence, the name I was trying to remember wa John Thunder, cobbled together from the same source this guy uses: the Carthaginian Hannibal, properly Hannibal Barca.
Hannibal is Phoenician for Gracious is Baal (Lord). In the closely related Hebrew language, that would be Hananyah, or Yahannan. In European languages, Yahannan became Johan or John. Barca is the Hebrew Barak: thunderbolt.
Hannibal Barca: J(ohn) Lightning.
I hope the people buying one of his Razr knives don't expect a cellphone with a blade built in, or a knife you can call home on.