i can understand why it would be made a sticky, and I wouldn't necessarily be adverse to it, but I like the idea of it being left to cascade into the forgotten lake of posts. it can be pulled up at any time if needed.
jerrys initial gift went unnoticed, but it was appreciated by those who needed it most. you give because it's right, because it is your choice to give, not for the attention you might receive for it. Busse has always supported those in harms way and has never directly used it as advertisement (which is not to say soldiers and combat are not design elements, just that the level of gifts and support isn't presented on a regular basis (or ever for that matter)), which is part of what I enjoy about the companies overall aesthetic.