"Gen. 3 is not handground by Rick and therefore it isn't a true custom."
What is or isn't a custom knife is open to great debate. Some believe that any knife sold in multiple copies cannot be a custom, even if it is sole authorship.
What is most commendable about Mr. Hinderer work is his full disclosure of how he makes his knives. That is more rare than building a quality knife, giving servie to military, or reasonable cost. Too many makers either lie by omission or lie outright about how their knives are truly made. Being open has certainly not hurt Mr. Hinderer's sales or career...why then do others feel the need to either lie, hide or be cagey about how they make their knives.