This one is going to be long winded...
Some time ago, I also thought many manufacturers were overpriced. BUT, then I started making my own knives, buying the materials, doing the work, paying for the HT, shipping, and now water jet cutting. That adds up very quick and you will be in the hole for THOUSANDS if you are not careful. Then, you have to HOPE people like your product enough to spend their hard earned money (even harder earned these days), on your knife.
To me, saying "That knife is overpriced", no matter what the price is, is a real insult to the maker. Reason is, you are saying peoples' WORK is not that valuable. If you don't like the price it would be better to say "Thats a nice piece of work, but, I won't pay that much for it" or "I can't afford that".
KAI takes a big risk with a lot of their projects since a lot of what they do is innovative, like the composites. Nobody as far as I know in the production class, makes composites the way they do. It is tough to do that on a large scale and still maintain high standards. Or what about the 777, which is a piece of knife engineering art. I don't know anyone who'd hard use that, but it was certainly a great achievement mass producing a custom style blade.
I personally favor heavily the basic US made kershaws. But, if you aren't willing to part with 100+ bucks, go with Kershaw, or even their Chinese made if you're not willing to part with 50 bucks.
You can see that Kershaw appreciates EVERY one of their customers because of their warranty. I have emailed them a few criticisms (worded positively), because I am a customer and I do buy their stuff and I'd like to see some different things from them. I got a kind response back. I get a MORE APPRECIATION from them than from any other knife company I ever contacted.
Finally, if you think their knives are over priced, go make something similar in quality with similar materials (this is what got me into knife making to begin with), and sell it for less. I can guarantee if you can match their quality and materials, if you personally worked on it, you won't want to sell it for less. Of course, money out of pocket MIGHT be less (since KAI purchases their materials in bulk, or machines some of it themselves, they save some money), but then, you're not calculating in the human factor of work, which to me is calculated in 2 ways, both priceless and determined by the guy who made the object.
Not only that, KAI has to actually make slightly more money because of their warranty. Every time a knife breaks (legitimately), it is money out of their pocket to replace.
WHEN I WAS LOOKING FOR A GOOD TITANIUM FOR A FOLDER, FOR THE SIZES I NEEDED, JUST THE PIECE OF TI (WITHOUT SHIPPING, FROM A WHOLESALER), WAS ABOUT $150...So yes, the 801 is a bargain...
@brandonnash - when I make knives, materials at HT services are the least of my costs. Shipping is by far the largest cost. When I don't ship, I still have to go to a place, spend the money for gas (which also adds up).