Benchmade pricing seems to have changed

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ballknives said:
Glad you like it. Professor just give me a ring if you want to visit.Had a purveyor pick up a order yesterday who is also a benchmade dealer and we discussed this thread. He said BM is trying to level the playing field as far as advertising prices but it never hurts to make an OFFER.;)
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Thanks for posting this as it provides further insight as to the "Why" from someone possibly in the know.

However, the information coming from and being passed on one of the authorized dealers FB page is that the new pricing policy or enforcement of MAP pricing is due to BM trying to bring up the value of the brand by raising prices to the end user.

Not so much about leveling the playing field so to speak but that could also be the case right? I'm just wandering what the case is.

Another reason why I'm so very eager to see an official statement from BM that has yet to be forthcoming.

I was told by a company rep on Friday that a statement would be made this coming week. Guess we'll see.

As I sad before, I think they would have been better off raising the prices on upcoming models going forward and not products already in production and on the shelves.

A Contego that sold on Monday for $128 that will now cost $178 on Tuesday is a hard pill to swallow. Especially with no increase in quality or anything else, just the price. Not the best way to go about it I think.

Anyway, thank you again for sharing because at this point that's how we're getting the little bit of info that we have.
 
I'm treating BMK's like most of the other production knives I like to collect. I'm not buying new. I'm buying resales of older knives that I can afford. Allot of people want the latest and the greatest so they unload an older knife for a calculated loss to get the cash. I'm not wealthy so a few additions to my collection every year keeps me happy. BM really knows their business so I figure they've done their research and think more $ is the way to go. A $200 knife is not so rare anymore.
 
ballknives said:
Glad you like it. Professor just give me a ring if you want to visit.Had a purveyor pick up a order yesterday who is also a benchmade dealer and we discussed this thread. He said BM is trying to level the playing field as far as advertising prices but it never hurts to make an OFFER.;)
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Thanks, Butch. That was I who emailed you a few months ago about a visit sometime. My family has a place in Stuart on 40 and we typically go through Floyd to get there. I'll be in touch, good Sir!
 
Clinical insanity. :( "Let's bring up the value of our brand by making people pay more. That way they'll know that our products are better and a better value." There used to be an emoticon that had a head banging against the wall...too bad it's gone. :rolleyes: In the end, either way (level the playing field for small dealers or improve the "value" of the brand) it is we, the Benchmade buyers (former buyers) who get the sharp things up our backsides. :(

pbcg said:
Thanks for posting this as it provides further insight as to the "Why" from someone possibly in the know.

However, the information coming from and being passed on one of the authorized dealers FB page is that the new pricing policy or enforcement of MAP pricing is due to BM trying to bring up the value of the brand by raising prices to the end user.

Not so much about leveling the playing field so to speak but that could also be the case right? I'm just wandering what the case is.

Another reason why I'm so very eager to see an official statement from BM that has yet to be forthcoming.

I was told by a company rep on Friday that a statement would be made this coming week. Guess we'll see.

As I sad before, I think they would have been better off raising the prices on upcoming models going forward and not products already in production and on the shelves.

A Contego that sold on Monday for $128 that will now cost $178 on Tuesday is a hard pill to swallow. Especially with no increase in quality or anything else, just the price. Not the best way to go about it I think.

Anyway, thank you again for sharing because at this point that's how we're getting the little bit of info that we have.
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Whether a price fixing policy is to boost the ( perception ) of a brand or level the playing field for dealers,the consumer loses.:thumbdn:
 
skyhorse said:
Whether a price fixing policy is to boost the ( perception ) of a brand or level the playing field for dealers,the consumer loses.:thumbdn:
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I agree, it's lose, lose anyway you cut it. The only excuse or reason that would make sense to me is that labor, materials and costs have gone up and prices are being raised to reflect that. To maintain the bottom line. Or there is going to be an increase in quality or materials somehow.

I could except that a lot easier then knowing some "Marketing" guru type sat in his office and decided that it would be a good idea to artificially increase the prices to the end user for whatever reason.

Not happy either and why I want to hear what they have to say.
 
Almost 20 pages. They are not going to say anything.

We'll just have to live with it.....or buy other brands. Get all you can now with discounts and then hoard them. :)
 
I believe most knife enthusiasts would agree that Benchmade's new price setting policy has done nothing but diminish their brand. Imho a foolish business move that will be viewed by most of their best customers as one steaming pile of bravo sierra. Maybe someone from Benchmade will weigh in and prove me wrong ?
 
"Level playing field" I cringe when I hear that phrase thrown around. To level the playing field is to create an artificial situation in which failed businesses can continue to exist at the expense of the consumer. To often people fall for this nonsense, not realizing that they will suffer the consequences. The whole purpose of the market economy is to get the best product to the consumer at the cheapest price. Trying to save unproductive and unprofitable interests inevitably results in either an inferior product (reduction in quality), or prices far beyond what the average consumer can afford (for the same item).

To Benchmade: Interfere with the laws of supply and demand all you want, but don't blame your formerly loyal customers when your new pricing scheme fails.
 
This thread is quickly becoming a joke, it'll be interesting so see how this (BM's new pricing policy, not this thread) will eventually pan out, maybe one of their shareholders will weigh in and let us know how it is effecting sales, lol
 
at first I thought the new pricing sucked. But I wasn't 100% against ever buying a BM again. but the longer this thread goes unanswered, the more I'm thinking they don't deserve my purchase. Some explanation would have gone a long ways with me.. regardless if I actually agreed or not.
 
This post is going to cause quite a stir, so let me preface it with why I continue to view this thread - I know of at least two individuals who have questioned this ;). I continue to return to this thread, as I am sure most of you do hoping to see an official statement posted by benchmade. Why, curiosity - it is a fundamental asset inbred into humans.

Now, my question for all of you. If/when Benchmade provides us with a statement that may or may not contain the reason for such a drastic price increase will you feel better. Will it affect your decision to either buy, or not buy future Benchmade knives? Remember, the increased price will remain just as it was before the statement, nothing will have changed other than a statement provided by Benchmade that will only incite further debate and frustration.

The only thing that will cause Benchmade to rescind the new price increase will be reduced sales in the future. Therefore, you must decide now if the new price increase is too much for the Benchmade knives you want, and if it is, you can purchase from another knife manufacture that will give you the price to feature/quality ratio you desire. Speaking for myself, only if Benchmade improves their quality control so that I don't receive knives that have uncentered blades, uneven edge grinds, etc. will I continue to purchase Benchmade knives at the higher price.

Please excuse me while I put my flame retardant suit on. :)
 
Looks like Knifeworks has officially pulled their discount code now. Honestly, Benchmade's new policy doesn't affect me that much since I haven't found any of Benchmade's newer designs very compelling. Of course, if they were to re-release the AFCK, TSEC, or mini-RUKUS I could be persuaded to pony up. :D:rolleyes:
I won't say that BM owes us (or anyone other than their distributors) an explanation but it would be nice to clear the air and end any speculation on the part of the consumer.
 
I was never the guy who would drive out of the way to save a nickle on the gallon of fuel. Laughed at those that did. You need it, go get it, small things. Not worth my aggravation. My position has changed in the last few years. Around 6 years to be accurate. Starting to bug the hell out of me.

Not quite ready to lower my BM flag. While I dont "need" Bm's, I very much love them. They have represented something more than the physical "thing". This latest development is a disappointment to say the least. Im not a big player. I was planning on buying two or three BM's as Christmas gifts this year for loved ones,( under $500.00 total) and BM, as the recipients know, represents my heart. Looks as if they will be getting gifts/knives, which represent my brain this year. (left myself wide open, I know) I considered trading some for what I want. Reconsidered.


The timing on this act sucks for sure.
 
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