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Quote:
We would need to sell $10,000 a month to break even.
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Mike,
maybe I'm misunderstanding this, but at this rate, that would be $120,000 annually. The same amount would be generated if roughly all 4,000 members buy the $30 subscription to the online magazine.
Here is my question then:
Is this attempt with the mag just like sticking a finger in a leaking deich? I've seen the number of members go up steadyly. What is going to happen if this site becomes more popular than it already is and more bandwidth is needed, or seperate servers for different sections of this site.
Basically right now you would need close to 100% participation to break even. That is going to be hard to accomplish. 50% would be a great goal. This puts you still $60,000 in the hole. SO what are the chances that despite 2000 subscriptions you'll be forced to shut the doors?
You see where I'm going with this? The mag seems like a bandaid. A cure for a symptom, not the cause. So what is the plan that ensures future prosperity? You don't want to compete with internet dealers, so no general knife store, more advertising perhaps? I don't know.
Anyway, with that said, I'm heading over to subscribe to the mag just the same, but I'd really like to think you have some more profitable solutions