The author was interviewed on npr a while ago. It's a really simple core concept, but it's a specific way of approaching the subject thats not necessarily intuitive for most people. You'll more often hear "think good thoughts and it will get better" rather than "realize that your holding onto the negative emotion and allow yourself to let go of it". again, it's easy for it to start sounding really silly but it's not. Most of my friends and family would describe me as the most patient person they've ever met, and nearly all of that comes from recognizing a negative trend towards anxiety, impatience, hatred and frustration and saying to myself "it's not that important. I don't need to feel this" and just letting it wash over and out of me. I learned it not through the sedona method, but out of necessity during highschool when general anxiety was crippling me psychologically, emotionally and driving me into physical depression.