Sounds like a really idiotic buisness choice. I'm sure controlling prices looks good on paper, but if they were doing a really great job of alienating the entire knife community before, this should push people into just not caring about the brand anymore.
And really, at the price point of their Blue, Black and Gold class, they're not selling to anyone BUT the knife community. Maybe a handful word-of-mouth outsiders.
Their Red class isn't worth MSRP, and pales in comparison to entry-level knives like the Spyderco Vex, not to mention the Byrd line.
And frankly, I love the series, but the Griptillian isn't worth the $90.00 MSRP.
But then, I haven't seen anything really new and interesting (to me) from them in a while. I still like the looks of a Mini Dejavoo, but I'm not going to spend the money just to find out if the blade detent is as weak as everyone says it is.