I wonder if the matter of why some people hate Case even touches on the hardness of the steel?
There are some people who do not forgive or forget, and there was a period where Case QA did slip a bit. But I think every company has a up and down period in ther history. But some of these people are the type that may have seen a poor example of a Case, so they formed the attitude etched in stone, that "they make a bad knife and I'll never buy one of them." Period.
I've seen people like this in every area of life. To use an example, Smith and Wesson had a bad period a couple decades ago. As did Harley-Davidson under the old AMF company. But then they, like Smith and Wesson, got out from under, and had a rebirth of good production under thier own control. I have a S&W revolver I bought three years ago, and it's one of the best shooting handguns I've ever had. But some shooters are still clinging to the old, "Smith and Wesson's are junk since the Bangor Punta days". It's like a tumor in thier brain, and it's not going to change.
Another thing may be a self inflicted shot in the foot with the collector of the month thing. Like the commemoratives Winchester was coming out with in the late 70's, they had a gun for everything. Case has the Johnny Cash knife, the John Deer knife, the whatever knife, and this can lead to a perception that Case is making a cutlery version of the Boyds Bears or Beenie Babys like one poster mentioned. The over doing of collector knives can "Cheapen" a companies reputation of quality. I know they make money off them, and I have no doubt Case did a market survey on the idea, but as much as it may draw a new customer base, I wonder if it may also loose them some customer base.
An offshoot of the collector thing is the steel snobbery. A lot of old timers look down on stainless steel. With the carved in stone mentality of some people, they've never got beyond the old stainless of the 1940's and 50's, where it really did have some edge holding problems when compared with a good carbon steel. One of the most high ranking bladesmiths I ever knew, still held to the idea that stainless steel was bad stuff, suited only for butter knives and other table wear. He preached it to his last days on this earth, he was so sure of the truth as he knew it. And maybe when compared to his own knives forged out of W2, 5160, and some O1 here and there, it may have been. But life is not black and white, but made up of many shades of grey. Some people are just stuck in time with thier own misconceptions. Just because A is better than B, does not mean B is bad. Just because a Porshe is faster than a Toyota, does not mean the Toyota is a bad car for commuting to work or other real world driving around.
I think the people that will make a statement that they hate Case, and will never buy one of thier knives, are just showing an attitude based on the lack of any knowledge, combined with steel snobbery. We are living in an age of exess in everything, and if it's not the latest hot lick steel, specially blended for jet turbine fan blades or other such hype, they look down thier nose at it. I mean, if it's not the lastest wonder of metalurgy that can hack open a car door or some other Jack Baurish feat, what good is it? Just as there are people who think if a knife does not have instant one hand opening, and a lock so supposedly solid it can jack up an Abrahms fighting vehicle, it can't be a real knife. I've had people look at my sodbuster, or a peaanut, and express wonder that I would use an old worthless knife that's dangerous because it has no lock. Another form of knife snobbery.
People just develope attitudes out of ignorance. I know one older man who still won't buy any Japanese car or truck because of Pearl Harbor. That's okay by me, it leaves the good stuff for those who really appreatiate it. If there's a nitch I think Case is overlooking, it's the one filled by the closing of Schrade and the Old Timer line. I wonder if Case should try making some Old timer type of pocket knives; a little rough, saw cut delrin scales, carbon blades, prices a working man could afford to use on a job site. A Case version of the middleman jack, or the 34OT.
But then, who knows? If I had the answers, I'd be rich, instead of a retired machinist counting pennies.