Crucible Industries Update

Brock O Lee said:
In terms of new naming, would it be possible to simply replace "CPM" with "NSM" in the names? Most AFI's know the CPM naming convention, and this change would be easy to understand and correlate between old and new, for end users and everyone else in the industry.

For instance,
- CPM-Cruwear -> NSM-Cruwear
- CPM-S90V -> NSM-S90V

Or would this approach be considered to be too similar to the original registered names and break some law?
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That would violate the trademark names.
 
We like the old Crucible names too, but with the trademarks now owned by others, we need to rebrand to stay compliant. The NSM + number or name helps show it’s from a trusted source and closely related to the original grade—just with more supply flexibility moving forward.

Thanks for sticking with us as we make the transition.
 
nsm said:
We like the old Crucible names too, but with the trademarks now owned by others, we need to rebrand to stay compliant. The NSM + number or name helps show it’s from a trusted source and closely related to the original grade—just with more supply flexibility moving forward.

Thanks for sticking with us as we make the transition.
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Ain't nobody going nowhere. ☺️ 🍺
 
Knife Steel Nerds has a great interview with Bob from NSM discussing things with Dr. Larrin. I read the transcript, and I found it very informative as well as enlightening. The investment, knowledge, training, space, and time it takes for these folks to get things right I think is not fully appreciated or even realized by those of us who buy knives.
Thank you Dr. Larrin and NSM for all you do.
 
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beeinak said:
Knife Steel Nerds has a great interview with Bob from NSM discussing things with Dr. Larrin. I read the transcript, and I found it very informative as well as enlightening. The investment, knowledge, training, space, and time it takes for these folks to get things right I think is not fully appreciated or even realized by those of us who buy knives.
Thank you Dr. Larrin and NSM for all you do.
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Here it is:
 
nsm said:
3V will come from Erasteel and the name will remain the same. M4, Cruwear and S90V can come from Carpenter Technology and Erasteel. The names will change since they are dual sourced. M4 PM has been the standard name outside of the cutlery world so that's what we'll be going with once we run out of CPM M4. NSM Wear and NSM 90 for the other two?? Let us know what you think.

Right now, our focus is on making sure the steel is available and high quality. As the supply stabilizes and we get a better sense of long-term costs, we’ll do everything we can to keep pricing competitive.
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What about Spec-wear as an alternate for Cruwear? Niagara “Spec”ialty Metals.

Could go 90Spec for S90V and so forth.

Just an idea. :)
 
Sharp & Fiery said:
What about Spec-wear as an alternate for Cruwear? Niagara “Spec”ialty Metals.

Could go 90Spec for S90V and so forth.

Just an idea. :)
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I think there are some special conditions regarding Cru-Wear from what Bob explained to me earlier this afternoon...but I'll let him cover all that when he's got the time, rather than inadvertently misreport what he shared. (Some of the other steels have already had new monikers selected as well.)
 
Blues said:
I think there are some special conditions regarding Cru-Wear from what Bob explained to me earlier this afternoon...but I'll let him cover all that when he's got the time, rather than inadvertently misreport what he shared. (Some of the other steels have already had new monikers selected as well.)
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So basically what you are telling me is that I’m late to the party. 🤣😂 Thanks, E!
 
Sharp & Fiery said:
So basically what you are telling me is that I’m late to the party. 🤣😂 Thanks, E!
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I didn't even know there was a party.

I only know that it came up during our conversation earlier today that was focused primarily elsewhere.
 
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