- Joined
- Sep 19, 2001
- Messages
- 8,968
The seller always has the responsibility to engage. They are the only one to materially benefit from capturing attention. No consumer on the planet with the capability to communicate with any knife brand has any problem finding a useful knife without the need to say a single thing to any company. The only point in engagement and conversation is to get the consumer to buy your brand over others.
The customers also owe the companies absolutely nothing. When the price and value overlap, the customer will provide money in exchange for product. That's it, they have no requirements beyond that. Not to talk. Not to be hopeful. Nothing.
The people taking part in the exchange for the purpose of profit and earning a living better be the ones jumping through hoops, their livelihoods are on the line. The only dilemma a customer faces is one of facing vast and equally satisfying choices among all their competitors.
The customers also owe the companies absolutely nothing. When the price and value overlap, the customer will provide money in exchange for product. That's it, they have no requirements beyond that. Not to talk. Not to be hopeful. Nothing.
The people taking part in the exchange for the purpose of profit and earning a living better be the ones jumping through hoops, their livelihoods are on the line. The only dilemma a customer faces is one of facing vast and equally satisfying choices among all their competitors.