... if you can't apply ethical decisions to all the decisions that you make in life, then you might as well not apply ethics to any decisions you make.
Consumers can be a strong force to enact positive change . . . Why is it immature for collections of people to try and enact the change they want through market forces?
There's good points here. Please don't think I'm espousing the opposite - that if you can't make ethical decisions, don't make any. That doesn't happen in life however. What decisions people make are usually self serving, tho, and when they choose to make intangibles have more priority than budget, it's because they think they have the discretionary room in their cash flow. That doesn't make it an ethical choice - it makes it a feel-good choice. The ethics are still debatable.
Collections of people using their market force to make changes is practically a law of economics. It doesn't mean the change is automatically mature or annointed. Buying houses financed beyond a worst case budget, luxury SUV's with insupportable gas mileage, or cell phones plans that cost more than a deluxe custom knife a year are good cases in point. Collections of people voted Hitler into office, take billions from Government and spend millions on bonuses and 12 day retreats at spas, and impose Assault Weapons Bans on the American public.
Collections of people are sometimes ignorant mobs with no ethics. I avoid them. I've learned that if something is highly popular, then something's wrong about it - like carbon offsets. I don't impose my ethics on someone else just because I don't like their beliefs and politics. I sure can avoid buying their products, but doing so when I see an obvious superiority in price/performance is really hurting myself, not them.
By and large, unethical makers fall by the wayside, but they are few and far between. The biggest group of unethical makers are the ones who make junk and manage to prey on the ignorant. Mick Strider has taken his lumps, but still makes good products, well enough the knife buying public still asks Sebenza or Strider? Ethics don't seem to be a problem for them, the question always revolves about materials, quality, and ergos. I repeat, that's where a maker puts his ethics. I don't read many who crow about their latest ethical epiphany in their ads.
Dark Ops gets trashed for their origins and ad copy - yes, there are ethical issues I have with them, too. But, when it comes to actual value for the product, do you get what you pay for? Owners say yes. That's a statement of ethics, too.