The only people that would be scratching their heads are the same people who would turn in a claim for warranty service because their knife chipped/rolled/broke because they chopped wood no matter how dense or hard it was and then blame it on heat treat, poor quality or other factors, cite ad copy or warranty copy, be surprised and get butthurt if a maker/manufacturer doesn't automatically appease them by replacing the product and absorbing the cost for their unreasonable expectations and/or improper usage.
To understand the dynamics of chopping, one needs to have at least a working knowledge of steels, grinds, bevels and sharpness. They would also have to have at least cursory knowledge of wood types and the density of them and they also would need working knowledge of woodsmanship and chopping techniques.
In this day and age, with most knowledge of things readily available on the web, there really is no excuse for being an uneducated consumer. Especially if you are a member of the largest knife forum on the internet where this knowledge is readily available for free and pretty easily found and there are plenty of knowledgeable people willing to teach.
The other thing that bears mentioning is that when a consumer contacts a maker/manufacturer with less than knowledgeable statements about heat treats, grinds and such and posts them in an accusatory manner or posts on forums with these statements, that affects the maker/manufacturers businesses, usually in a negative manner. Some larger companies, with the ability to appease such indiscretion with new product will do so in order to make the problem go away. Others may feel that the consumers education should come from their own pocket, so that they will be less prone to make unknowledgeable statements or accusations. Not all makers or manufacturers can afford to absorb problems due to claims caused by improper or lack of proper knowledge or improper usage.
Unconditional warranties cost money, they are not a "gift" given to you by any maker/manufacturer. The cost of this is built into the product. The consumer pays for this service by higher pricing.
It is the consumers responsibility to educate themselves, especially if they expect a maker/manufacturer to bear the responsibility of replacement of wanton disregard for a products (or steels) inherent qualities. No steel or blade is impervious to breakage. No edge is bullet proof or everlasting.