Every knife has its use, from filet knives to survival knives, and realistic expectations must be had. There has been a trend lately towards heavier, thicker "survival" knives and on that type of knife the public's perception is that thicker and heavier is better, no matter the cost. What the general public doesn't understand is how much difference proper geometry, steel composition, and heat treatment can make to make a job easier, therefore it doesn't sell. Like FortyTwoBlades said, why spend money on something that doesn't help the product move?
FWIW, Buck is known for doing a ton of research on their blade geometry. They use higher end steels on their limited run knives and even their 420HC is no slouch. Very underrated company IMO.
The thing I don't understand at all is these ridiculously thick folding knives that certain companies sell. I love how good locks are getting, and I think strong locks are a great idea, but even the strongest locks will still break before the average blade. They are only hurting their own performance by making the blades so thick they smash rather than slice. In my mind if you need something really strong for chopping and prying, a fixed blade (or the proper tool) is the way to go.
What the general public do is they buy a knife and used it . Without be bothered about the angle and geometry and which steel ............ for most of general public the knife is just a knife and it is important to have one on hand when needed one .....and when they feel that knife do not cut well , the first stone was good