Over the past few years a guy called Nick Shabazz became a tastemaker of sorts, via his YouTube channel. Most of his influence has been extremely positive and down-to-Earth in my opinion. I think he helped to end the obsession with overbuilt slab-sided titanium framelocks with stupid grinds, which have now fallen in price on the secondary market. His "Knife Gripes" series on Knife News called out a lot of bad habits in the industry, and had some big positive effects, including that Spyderco discontinued use of red (permanent) Loctite and stopped treating disassembly as an automatic warranty voider.
Oddly enough, I first heard of him through the watch community. Dude seems to make quality videos, albeit a bit long winded.
Instagram became the 24/7 knife show from hell. A mixture of great makers and crappy makers, and a million young doctors and lawyers who don't know the difference. Raffles where people pay $25 or $50 for a "chance" at a "grail" knife. Someone screaming the word "grail" every 1.27 seconds. Prices spiraling out of control. Everyone wishing for a "full dress" flipper with a Damasteel blade, Timascus clip, Zircuti bolster, and Mokuti scales, creating an overall effect that looks like television snow from a distance. People clamoring to snatch a "full dress grail" for $4000, before it gets flipped for $8000 on a dealer site the next week. Asymmetrical grinds. Bad customer service. Impersonators. Hacked accounts. People who can't figure out how to use Bladeforums complaining that they got scammed in a trade with "knife_maniac9728" or whatever. YouTubers who buy a new $5000 custom every week and ask for donations to their channel.
And that’s why, to this day, I do not have an Instagram account or any plans on making one.
Oddly enough, I’ve never had a serious interest in custom knives. Closest thing I ever had was a Ferrum Forge Ferox and I hated it. High end productions like CRK, Strider and Hinderer are where I’ve been the most content. $8k for a knife is ridiculous to me. I can get a Rolex for that.
Similar thing happened in the fragrance community with a certain reviewer. Dude starts soliciting for donations on his channel claiming he’s quitting his job to jump into the fragrance industry and how he has no idea how it’s going to go for him. Less than a month later, the dude uploads a video of himself buying a Ferrari 458 and now repeats the same add ridden crap content on a monthly basis.
People are still spending money on knives like Emerson and Strider that reflect a total disinterest in consistency of craftsmanship. But we can drop Hinderer from that list, because he finally figured out that every knife should have the same detent and lock bars cut by inebriated people should be discarded. As soon as that happened, I bought a 6th-generation XM-18 and I'm a happy camper. Meanwhile companies like Grimsmo Knives, North Arm Knives, Holt Knives, and Three Rivers Manufacturing (TRM) demonstrated that you can make well-engineered, consistently high-quality knives in North America for a reasonable price (until the Grimsmo brothers decided to become a boy band and triple their prices).
It took me three times to realize Emerson’s were garbage. I liked my Striders though. Wish I never sold them. And I love my new gen 6.
Spyderco got even worse at making a knife that doesn't look like a platypus squatting over a bidet. Even with good makers and designers working with them, they can rarely produce a design without making it extremely weird. The greatest exception seems to be the work of Marcin Slysz, whose work they reproduced faithfully using their Taiwan manufacturing capability. The shining example of producing a practical mid-tech is the Spyderco Slysz Bowie, which looks almost identical to the custom. For this reason, they promptly discontinued the knife last year. Still gotta love 'em.
Never liked Spyderco anyway. They make a decent product, it just has no appeal to me. I’ve never been able to keep one of their knives for more than a few weeks.