Joe Houser,
I gotta say, your company should be thrilled to have you both as an employee and a spokesman. Your desire to make and maintain a quality product to your customer comes right through your post.
I'm really happy that you chose to comment on this issue as it seems many Buck fans who have replied to this post feel that people should not speak up about things like this ( as if it's protecting the company). In fact, I don't know if you read through the whole posting, but many feel that this is normal procedure and said in no less words, "if you don't like it this way, don't buy it." My whole point was, "I like the product, but I'd like to get one that looks brand new without any factory flaws."
Buck should be happy that they have such great fans out there that would be willing to ignore a few minor quality issues...but my overall point was that the average consumer is not so forgiving. In essense, as a new Buck owner, I would think it better for the first knife to be gleamingly polished, not mismatched to that degree and put together the best possible way, so as to ensure a "wow" feeling once the package is opened and keep returns and repairs to a minimum. If it wasn't for the clamshell packaging being unopened, this knife really looked like it was used and old (except for the blade of course).
Your post has also furthered to show that these problems are in fact "issues" that may need to be addressed...and obviously holds more water when you say it as opposed to myself who is a non expert in any regard.
My solution after awhile was to exchange the knife for a new one. To be honest, the new knife is only marginally better...still a great blade, but scuffed quite a bit (brass) and with completely different scales...and I mean completely... but the rivets were better.

The new sheath also had some issues (cosmetic) on the belt loop. But I have decided to keep the knife because I like your company and what it stands for...and now especially because of your amazing offer to remedy the sitation.
As an addition to the story, I went out and got a 119 with black handle and black leather sheath. To those of you who have been defending the 110 and it's packaging issues saying that I was just bashing Buck, I must say that the 119 is COMPLETELY perfect in EVERY regard. The fit and finish, the sheath, and the cleanliness was in my opinion where it should be. It was a 180 degree turn from how my 110's came out of the package. The purchase was VERY satisfying.
I am now going to try and find a good price on a 120 and see how that is as well. I'm sure it will be as pristine as the 119 and from what I see, I think I will like it more.
Joe, a small idea for the packaging of the 110. Put a piece of that foam wrapping (used in the boxed version as witnessed at walmart) between the 110 and the cardboard of the clamshell and then try to fasten the knife in place using a plastic tie or some other mechanism. Most of the scuffing came from the play the knife has while it is jiggling around in the packaging. Also, there is way too much black smudging going on. Another way to go would be to have the knife suspended in a blister pack with a cut out in the cardboard for the buyer to see the other side of the scales to see if it's matched properly. I would also reccommed trying to have a bit more uniformity with the scales if possible. It's just a very glaring detail that a new purchaser notices...and I don't know if the "individuality" argument is more important than the sheer asthetic of having what looks to be matched sides in a mass produced product....which is what most of us have become used to and expect as well.
Think of it this way, if you were putting together your own knife...I think most people would look to match the sides if they could. Don't you think? Is it possible? Some people on this forum have led me to believe that it's not feasable from a cost issue? Is that really true?
Thanks a lot Joe and all of those of you who have added to my knowledge. It's most appreciated and this has been a really interesting conversation.
P.S. Joe, if you guys are ever going to be interested in making eye catching commercials for Buck, please look me up! My directing career was started by a spec commercial for Apple which became hugely popular (before youtube of course) and the biggest downloaded film on ifilm for over four months. Please check it out if you have time, at this link.
http://www.ifilm.com/video/2409464