I've stayed out of this thread for a little while, but there are some issues that are being melded together that need to stay clearly delineated.
Some people seem to be confusing the banner advertising that we provide with the separate issue of our opening a knife store. These are two completely separate issues altogether.
Banner Advertising -
- The only thing that we promised is that for the fees that we posted, your banner would rotate evenly throughout all of the forums, and the links section. We promised no click through charges, or charge-per-impression fees. We have more than delivered this to each and every advertiser.
- On top of this, we've provided statistics for you to look at on demand, at any time. You should be able to look at the reports and see pretty clearly if we suddenly started hiding your banners. The daily impressions and click-throughs have remained consistent for each and every account, allowing for the addition and subtraction of banners in rotation.
- There was never a promise that having a banner on BladeForums.com would lock you into any single price, or that you would be granted any other services. There was no promise that if you bought a banner, we wouldn't sell products or knives, or do whatever else we needed to do in order to stay open.
- What we *have* done now, however, is prevented non advertisers from advertising in the Knives For Sale: Dealers section, where before anyone and everyone could do so. This eliminates a lot of your competition right there; we are looking out for the dealers that take care of us. We've also allowed only paying dealers the chance to have their own forum for customer service, sales, etc. Paying advertisers still have the same opportunities that they had before - if not more since we're doing everything we can to stop the freeloaders.
In other words - for anyone to say that they aren't getting what they paid for is
completely 100% wrong. I said it before, and I'll say it again - we're not hiding any banner ads, or skewing the rotations so that 1SKS banners show up more than anyone elses, or redirecting banners from the advertisers sites to our sites, or anything else that would be dishonest. We haven't contacted any advertiser and said there are new prices and the fee they have paid is no longer in effect.
For $50 per month, advertisers are getting a
hell of a lot more than they would get anywhere else. We even give you the opportunity to change your banner out for free once a month. It's up to you to take advantage of the opportunity.
If any advertiser feels that they aren't getting what they have paid for, or feels that their banner is not being rotated fairly, they are more than welcome to contact me for either
- Detailed statistics comparing how their banner is doing compared to all of the rest; or
- A pro-rated refund for the amount of time left in their ad campaign. Please note that if you cancel your banner ad, you will not be able to post knives for sale in the Dealer forum, as that is reserved for paying customers.
Our opening OneStopKnifeShop.com
- We realize that by opening this site, we'd be going back on one of the 2 most important promises we made - not to compete with the dealers (the other being that members wouldn't have to pay to use this site). Unfortunately, we have to look at reality - we tried *everything* before we opened up OneStopKnifeShop.com, and nothing produced lasting results. You can't *try* to pay your bills, you either do, or you don't - and if we don't, you don't get to use this site.
- The arguments that 1SKS is an unbeatable juggernaut don't really make sense to me - 1SKS doesn't have the lowest prices out there, nor does it have an established customer base. 1SKS has to face the same supply problems as the regular dealers, and remember, WOW is no longer in knife wholesale, so there are no advantages there as well.
- It is our earnest intention to make sure that we are not abusing any of the dealers by breaking any of the rules we've already set. I've already pledged that 1SKS isn't going to advertise outside of the Exchange section (except for the special BladeForums.com knives and related BF merchandise). If we do, you can feel free to call me on it and make as big a stink as you want. I have no fear of that happening.
Chief, I'm glad you just chimed in.
Your arguments would mean more to me if you provided any proof to them, and if you weren't acting like the very people who have freeloaded off this site.
- Other than the products which appear on the specials page, I challenge you to find any price on 1SKS that is "$2 over dealer cost" - your words. In fact, I don't think you've even looked at 1SKS, because if you did, you'd see the prices are not insanely low, nor are we going for the "would rather sell 1000 items for $2 profit" crowd. In other words, you don't know what you are talking about. If you are paying prices that make our retail equal $2 over your cost, then you are buying from the wrong distributor.
- I'll thank you not to disparage our levels of service as a competitor, nor badmouth us on things you know nothing about - I wouldn't badmouth you as a competitor, period. On top of that, you don't know anything about how 1SKS conducts itself business-wise; if you did, you wouldn't be making those claims. In addition, you seem to be complaining alot about our stock situation and what we can and cannot get. We've already proven you wrong on multiple issues (Mini Socoms, etc), so why exactly are you publicly crusading against us? Is this your idea of good business practice?
- Finally, as someone who "specializes in Microtech Knives", you especially have no reason to complain about our charging dealers to sell in the Knives For Sale: Dealer forum, or our banner rates. You could make 1 Microtech sale per month and easily pay for 2 months of advertising. You unwillingness to pay for advertising proves to me that you are basically just looking for a free ride - and if you can't get one, you don't want anyone to make any sales at all. Your complaining now is just an excuse for you not to - it doesn't hide the fact that you are simply unwilling to pay at all - even at our extremely low rates. Don't tell me that you can't afford it - advertising costs no matter what medium you use. I'm just not willing to pay my money so that you can advertise anymore.
Now, to answer the rest of your questions -
We're not going to charge custom makers to sell their knives in the Makers forum. They need more help then dealers do - which is why we also cut them a break on banner advertising rates.
Quite Frankly, Chief, it's not any of your business why Mike Gallagher closed ABC-Direct, and it's rude for you to ask. It was a business decision that's not any of your business, or even ours. It was a personal decison he made after long thought, for whatever reason; it was his decision to make.
About CRK and Spyderco or any other manufacturer that sells through distributors - there's a big difference between dealer direct and selling through distributors. If you don't know about RICO and price fixing, I'd suggest you read up on it - 9West just had to settle a major lawsuit for business practices similar to what we are seeing in the knife industry. It will certainly have some interesting ramifications, and I'd be suprised if there isn't at least one lawsuit over it. Unfortunately, that is another issue, another thread and topic alltogether.
Sorry you missed out on the Free Ride, Chief, but it's now over. If you can't afford $50 a month to sell your products (those Microtech Knives have a hell of a margin, this should be easy for you), then
you don't need to be a dealer.
It's time for all of the dealers who use BladeForums.com to make a choice. Either you are going to get serious and sell products, or you aren't.
But BladeForums.com is no longer an "all you can eat buffet" for dealers to make a buck without giving anything back. Ask Tactical Knives and Blade Magazine if you can sell your products for free and then come back and tell me that our rates are unreasonable.
As for you, Patrick, the Benchmade prices were our mistake, as they were based on a 1999 price sheet. They were changed immediately when we got the updated price list for 2000. But, all orders that were placed at the lower price were honored. That's good business - we made a mistake and did the right thing, then corrected the prices in question.
Chief, Patrick, and any other dealer that thinks we aren't being "fair", I'll make you a hell of a deal.
Mike and I are willing to close 1SKS right here and now. We'll split all the costs it takes to run this site (hardware, connectivity, labor, software) among all of the dealers.
Those dealers who help pay (the more there are, the less you pay) will be able to sell in the dealer forum and have free banner advertising. It shouldn't be more than $1000 per month a piece, if 15 of you jump in on it. Like I said, the more dealers there are, the less you pay.... and Mike and I will dedicate ourselves to making sure that you get what you paid for. Heck, we'd even help you out on website design, image editing, search engine placement, etc. Think of it as paying $1000 a month for on demand tech support and consulting.
Interested in that deal, Chief? No? I didn't think so.
There Ain't No Such Thing As A Free Lunch. I'm not paying for yours anymore - it's time for you to pay your own way. If you don't pay, you don't get to advertise - it's that simple. But don't whine to me about how unfair it is that you have to pay your own way.
Spark
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Kevin Jon Schlossberg
SysOp and Administrator for BladeForums.com
Insert witty quip here
[This message has been edited by Spark (edited 03-10-2000).]