I think you're missing my point. I have zero brand loyalty. I just like to get the best knives for the money. I own Cold Steel, Ontario, Ka-Bar (not a fan), and a few others I can't think of right now. Admittedly, one drawback to Cold Steel, is that they screwed over former customers with a revised warranty, after they were sold to GSM Outdoors. Now Ontario screwed their customers over with no warranty after getting bought. I can see raving about Benchmade's warranty and customer service. Those are great things. But if they continue to be uncompetitive, they'll get bought, and the same thing will happen, as has happened to so many other brands. Also, while I'm willing to pay more for a knife with a full warranty. I'm not willing to pay over twice as much. That wouldn't make much fiscal sense. You say the Benchmade's QC problems are anecdotal, but there are literally 20+ Benchmade fans on this thread, and more on others like it, saying that they're pissed off about the bad QC. When Benchmade fans say the QC has taken as a nosedive, I tend to believe it. I'll keep looking around for an automatic knife, in a decent steel, that is priced well, and won't accidentally open in my pocket (not saying a Benchmade would, it's just a general concern).