You guys are being too harsh on Brian. And some of you have misread his policy.
You see in the policy, "JV Knife" charges $100 + $10 Shipping/Handling. Brian will cut the price of JV Knife (total of $110) down by 10%. The end price from Brian is $99 INCLUDING SHIPPING. The price saving between $110 and $99 is $11. 110 - 99 = 11. It isn't very difficult if you try and do the math. Give the guy a chance. I've ordered 4 times at least from DiscountKnives.com. Would I order again? Yes, I would. Some of you say his service is bad, but you need to understand that his volume of sales is rather large and he can't be as fast as some other stores. His 10% pricing policy is NOT a gimmick. I've used it before and I've gotten good savings on my Benchmade 910. I paid less than $80 for it, including shipping, as a result of it.
Brian is a very honest man and quite trusting as well. Once I ordered from him, and he accidentally left out something (first time he made a mistake with my order, and it was a minor one). Instead of placing 2 of an item, he misread it as 1 and missed an item. I e-mailed him, and he didn't ask to verify it or anything. He trusted my word. I asked him for store credit, though he certainly would have shipped the item extra at his own expense for shipping if I had requested.
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Chang the Asian Janitorial Apparatus