Is it poor form...

Links to any non-BF supporting dealer are a no no. Since eBay isn't a member here, can't link to active listings. But can link to ones that have ended.

Ok, so don't post a link. Just post the item name and the seller.

Is that "legal"?
 
+1 to the OP for calling out a counterfeit.

I will say, though, I've twice had products I listed on Ebay accused of being counterfeits, where I was absolutely sure they weren't. One (not a knife) was purchased directly from the manufacturer, and the other (a knife) was a DLT dealer exclusive, purchased directly from DLT, that got someone very confused. Both of those people were absolutely convinced they were right - the DLT guy apparently actually called them to accuse them of falsely labeling their own product.

Point being, it may be hard to tell something's a counterfeit just from photos, etc. I'd suggest going into it letting the person know you think the item is fake - not accusing them of running a scam.
 
It is certainly not bad form. Though I will say that every time I try to help a seller realize they are selling a fake (mostly antique swords) they get incredibly defensive, sure that I must be mistaken.
 
I assume most sellers with false descriptions know they have a false description or simply do not care because, on the occasions when I have poor impulse control, like the unforgettable stainless steel "genuine Civil War Bowie knife," 75% either chew me out, often threatening to "report" me, or do not remove their false post. I told the stainless steel "genuine Civil War Bowie knife," that I thought he would discover ss was not being used for knives back then. He went nuts.

Then there was the "WW I trench knife" marked "West Germany."
 
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