Please explain. Is this merely based on your assumption or do you have facts that can support that Spyderco is losing out to BM, Kershaw, or CS?
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I just have anecdotal evidence. I think benchmade and Kershaw are selling allot more. The site where I buy my knives has BM as top seller. Sal himself said that
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Coming up with new models cost money and time on the drawing board. Coming out with too many new models is overwhelming for consumers. Consider an automobile manufacturer coming out with 20 models for one year. Not a smart idea.
Variants of the same models can be a good or bad thing. This can be good for models that are already popular and successful, and i doubt Spyderco has anything that is considered a failure. Variants of a popular/ successful model with the introduction of new blade material, handle material, length, etc...can be beneficial since consumers already know about the model and are satisfied and would buy the upgraded model
Again, seems like personal preference. A company's Web site does not indicate the over all value of the company itself.
And one more time, it seems like your personal opinion again. Care to support this statement? Also, being aggressive too often is bad for a company's brand image. Yes, brand awareness is increased with aggressive marketing, but at the same time consumers may be annoyed that company X is advertising too much. Also, you mention marketing, but marketing in what sense- magazine advertising? Web site advertising? Because i do not see any of the other knife companies out there engaging in any aggressive marketing in. How do you suppose Spyderco should go about with their marketing strategy?
Cheers!=)