Yes.
I suspect, though, that more SAKs are sold and carried on the romantic hope of utility and less on actual utility, if you know what I mean. And that's fine too and just as legitimate as carrying a pretty traditional knife just because it's pretty. People can have different tastes in art and carry knives for the sake of art. In this respect, the Victorinox SAK is a pinnacle of modern consumer art, and I mean that with total respect. What they've achieved with branding is really astonishing. They rank right up there with Coke and Nike as being among the most recognized global brands. This is why I think the Victorinox Classic is a much better gift for strangers than the better (in terms of utility and durability) Leatherman Micra. For about $20, somebody can have that global brand experience, and all the warm feelings that go with it.
There is an eternal truth there that you don't hit on. Global recognition usually goes to objects that have, on a world wide stage, achieved a universal recognition of quality and reliability. Nike is a brand that, you can be anywhere on the earth, and if you need some footgear quick, you can find a store with Nike athletic shoes that will be comfortable and serviceable, and be just as good as the last pair you had. They may not b e the best quality, but they will do for what you need. Look at all those National Geographic articles and photos from places as different as the mideast to sub Sahara Africa, to Southeast Asia to Northern Europe. It has gotten amazing how universal some clothing has gotten.
Victorinox has achieved what Nike and Coke has done. They set an international standard of expected quality. You can buy a Victorinox in Mumbai, Rome, Bangkok, Yokohama, or New York, and it will be exactly the same as one bought anywhere. Same quality, same performance of the blade and tools, same reliability of out of the box performance. They are low cost enough that you can buy one wherever on earth you are, use it, and then gift it out when you leave to someone who will be very grateful to get it. As much as I like Case, Buck, even GEC, you have to pick through them to get a effect one. But any Victorinox out of the box will do fine. As the biggest knife company on earth, they have QA second to none. Kind of like Bic products.
In 2000, our older boy had been sent to San Jose, Costa Rica for his companies business. He rented an apartment since he'd be there for 6 months. Being the wonderful son he is, he arranged for Karen and I too come visit. Knowing we are both avid nature watchers, he also surprised us with a 5 day rain forest trip with a guided tour group. This involved hiking by day, and camping at night at a new campsite very night. The cvamp set up by the guides in advance of our arrival. On our day hikes to the new camp, we'd have our binoculars to view all the different wildlife. I noticed all the guides had a 12 inch machete sheathed on their hip, and used these for a very amazing amount of cutting jobs. The guide on point carried a much longer machete of course, but the trails seemed to be well traveled.
But I also noticed that each guide had a pouch on the belt. Some were nylon and velcro, some were leather. They all held a SAK of some type and a Bic lighter. The SAK's were used for small cutting jobs, a saw now and then, can opening, a screw driver here than there. The Bic's were used to start the campfire, light cigars. I was still in my Zippo carrying stage, and I asked them why the Bic. I will never forget the answer of the one guide who spoke pretty good English. "Because they always work."
Like the Victorinox SAK, the Bic lighter was the hands down choice of the guides in the Costa Rican jungle, because they were recognized as a product that was not going to let them down. I though about all the times my Zippo had run dry on me, or left a nice red burn on my leg, and I tossed it into the sock drawer where it still sits. Since 2000 I have used a Bic, and like a Victorinox SAK, has never let me down. I can buy one anywhere, and I know it's going to work. No, the Bic does no thane the cachet of the Zippo, but when I want to light my pipe, I don't feel like having a lighter that may work.
As far as romantic vs actual utility, one would have to be delusional to deny the real world use of a SAK. Being stuck by the side of the road with a dead motor scooter, or at the far end of a long winding lake with a trolling motor that has come apart, is not romantic. Yet the SAK on hand let me fix things well enough to go on. The Vespa and the trolling motor both were repaired with the SAK, and having that SAK on hand made all the difference between a very long walk, or a very long paddle, and not. The tools on the Victorinox SAK do work at their intended job.
Worldwide recognition is for a reason. And it's not just marketing.