I am often rather hesitant to buy a knife from an unknown maker/manufacturer even if it looks "good". Why? Because I have no idea about their reputation, history, and often the steel used. If the steel is not highlighted in some way, I mostly assume it's 440A. It took a couple years before I was willing to buy a Great Eastern made slip joint.
I was pretty impressed with the STEEL WILL knives I looked at the other day (not sure if it's one word or two). Steel will is a US company, I assume much like some of the other companies that don't make their own blades.) When looking at their folders, I had never heard of the company and was interested to the point of handling a number of different models. The store wasn't real busy and the sales person was very friendly showing me stuff. I was told here (in my thread I started) that VIPER makes them in Italy. I bought the Cutjack model which seems like it's built real well (3" flipper >Italian made, liner lock, M390, ball bearings, G10, good F&F, even grinds) and very sharp out of the box. They have Chinese made models that are less expensive... liner locks, frame locks, and I read here back locks). I am not really comfortable with frame locks operationally and really a rookie with opening and closing them.
There are so many custom or handmade knife makers these days. I only know the bigger names or ones often mentioned here on BF. But, some of these non BF mentioned makers often hang on other forums, and show and sell from there. There are a couple on Rimfire Central that I like and have purchased stuff they made.