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Seems to be more than a spokesperson, at least according to this, but who knows:Stickboy was a spokesperson, who admittedly said he didn't know much about knives/cold steel. I would think a "brand manager" should know everything there is to know about the upcoming new line of knives.
I guess it is all how GSM sees it.
GSM CORPORATE: "Today you are a brand manager because there is nobody else around to do this video". Also, he must be a designer because he helped Demko design the soon to be legendary Java.

Keith Beam, Cold Steel Knives / GSM Outdoors - The Knife Junkie Podcast (Episode 438) - The Knife Junkie
Keith Beam, Cold Steel Knives / GSM Outdoors, is this week's featured guest on The Knife Junkie Podcast (Episode 438) with host Bob DeMarco.
