Victorinox is responding to an issue that is political in both its framing and propagation.
If it was merely to maintain sales for those in restrictive environments or air travelers, why not announce this on 9/12/2001 when that sales channel went from basically no restrictions to completely cut off?
The trend of governments and media treating knives as primarily weapons has been going on for many years, and now the SAK, which has historically been somewhat immune from this trend, is being dragged in. Both the timing of the announcement by victorinox and the statement by Carl Elsener give the impression this is driven by the political and not just organic sales trends/market demand.
I think the article is pretty clear on the subject.
“We are in the early stages of developing pocket tools without blades,” a spokesperson for the company
told CNN. Though it won’t be discontinuing its bladed version, the company has been trying to figure out how to serve customers in places — specifically
England and some Asian countries — where knives aren’t as welcome a pocket sight than in other markets.
If I was selling Cubano sandwiches in the middle east, you bet I'd offer one with a substitute for the pork.
You bet the issue is political - in some places, it's illegal to have a pocket knife.
If it's illegal for people to carry your product, you bet you're going to adapt changes to your product to make it legal for them.
Even if the country's culture is just unaccepting of pocket knives, you adjust for that and boom, you get rid of a barrier.
As for the timing aspect? you can speculate all you want, but it's merely speculation.
I could equally speculate that the recent down turn in Victorinox knife sales during COVID have pushed the company in a direction where they need to open up a market that, otherwise, wouldn't be open to them.
Perhaps the Jetsetter ended up being a popular model in some countries and they see there's opportunity there, even if it missed the mark with TSA.
I could do this all day.
If Victorinox was changing over their whole 10 million knife-a-year production to bladeless multitools, I'd be right there with you, but that's not what's happening here.
They're offering a few knives to a previously unreached market. Sounds like a reasonable move that a company would take.